Article by Nick Brown
Today’s logos are shaping up to be the most interesting they’ve ever been, and 2020 is on track to prove it. There are tons of interesting and unique design philosophies that are being used by graphic designers everywhere, and they’re definitely worth checking out. Here are some of the more interesting trends you should be aware of.
Simplicity is the key to success, or so many would have you believe. Whether you’re talking about love, life, or graphic design, it seems that it still rings true. It’s especially applicable in the last example, though.
Simplicity is a trend that has evolved into an established philosophy. This artistic approach may not have seemed like the most interesting up-and-comer, but it’s now a widespread phenomenon. Simple designs are easy to integrate into just about any element of your marketing campaign. A simple logo is legible on any background, giving it unparalleled versatility. Removing excessive lines and elements allows you to stick your logo on anything you want, which is extremely beneficial for your marketing efforts.
More Applied Geometry
If you thought geometry wouldn’t find its way outside of a middle school chalkboard, you were absolutely wrong. Modern logo designs are incorporating more and more interesting geometric shapes as of recently. It’s not limited to rigid shapes like squares and rectangles either. Web designers are aiming to be as creative as possible with their designs and they’re using non-angular shapes to achieve this.
The focus has been shifting from squares to circles, ovals, ellipses, and any combinations of different geometric shapes. The low poly style is catching on as well. You can create the most creative and eye-catching designs with some mosaic choices. Applied well, they can have a sleek and clean look while remaining interesting.