Mobile First Indexing
More and more people are using their mobile devices to search for products and services online. In fact, the latest data shows that 60% of all searches are conducted on mobile devices.
Google’s mobile first index means that Google will use the mobile version of your site to determine your rankings. Which means if you don’t have a responsive site that is accessible on Google, you risk losing your rankings.
Keep in mind, this doesn’t mean you will fall off Google without a mobile site. In fact, if your site still loads fast then your rankings won’t suffer. However, a quick desktop site won’t typically look or handle well on a small screen, so your conversions would still suffer as a result.
According to recent data, 44% of people say they’ll tell their friends about a bad online experience. So if your website isn’t accessible on mobile, you might not just be losing a customer. Negative word of mouth could also result in further losses down the line.
You can find out if your website is mobile friendly by using Google’s free mobile friendly test here.
Follow these steps to make sure the mobile first index doesn’t affect your rankings:
- Add XML and media sitemaps
- Add optimised meta data
- Set up structured data
- Use expandable content
- Optimise your site speed
While these may sound like advanced technical tweaks, as long as you ensure your website can be used on mobiles easily and quickly, with content that is also easy to consume, you’ll be taking your business in the right direction.