5. Unique Persistent Elements
Previously, web designers wouldn’t consider persistent elements such as headers and footers.
However, they provide relevant information and improve the user experience, if used correctly. For instance, it’s easy to rotate the header to show a different image when the page refreshes.
They can also be used on different pages to show a call-to-action that’s relevant to the content shown on the page.
According to the team at Brian Thurtell Plumbing, a plumbing company in NSW, by adding a persistent call-to-action in the header has increased their revenue, saying that “a persistent call button on the top of the page with brief copy reduces any friction for the reader. They can click to call at any time, on any page. They don’t have to look around for the contact page or fill out a form”.
You can also include relevant links in the footer as an expanded navigation menu, newsletter sign up, search box or social media icons. That way, users have an easy time getting the information they need.