3 Lessons UX Designers Can Take from Netflix

Published On: April 2nd, 2020Categories: Web Design926 words4.7 min read

In the 21st century, things that are defined by the term “fun” vary every few years. However, watching a film or favourite TV series is never obsolete. Each year, streaming video services like Netflix, are gaining more and more popularity. It’s no coincidence people are so drawn to these streaming services. Even though they are much cheaper than many cable packages, low cost isn’t the only reason behind their popularity.

Honestly, when it comes to Netflix, there is something about the design and user experience that makes it more attractive than other TV or streaming services. As a designer, try making Netflix the main focus and centre of attention. From the designer’s perspective, you can learn so much from this platform regarding the features and design.

1. Effective login page

As many UX designers already know, log in is the page that pops up when you open an app or a streaming service for the first time. Basic information about the platform and sign up button can be found there.  It’s a feature every famous brand in any industry has by now. Let’s face it, Netflix is a well-known brand, so their homepage and login page design don’t have to be ruined by meaningless, overbearing captions and directions. However, this service hasn’t become famous overnight. Many UX designers are driven by the desire to succeed, and that’s where mistakes happen. Being able to avoid common mistakes will make you a great web designer. So, instead of writing a paragraph about your platform, model yourselves on Netflix’s login page design, and deliver short but informative “above the fold” message.

To achieve that, try summing up what users get, without the fear of consequences if they want to cancel a subscription. Even something simple like “Cancel for free” or “Cancel subscription whenever you like” takes away the fear of wasting money on something they may not enjoy. While you’re at it, don’t forget to build shortcuts that will lead you to different parts of your platform. So, options like “contact us” or “FAQ’s” are necessary if you want to put together a useful and powerful platform. Even though most consumers will need some time to learn how your platform functions, this is an easy and effective way to reach your content for those who are ready to signup straight away.

2. Data usage for more personal UX

Security policies and website privacy are equally important to users and designers. That’s why it frequently seems like there are new laws about online privacy that designers struggle to follow. So, even though it feels like we’re losing control over that data, in reality, that’s not a case. Simply put, users want big companies and businesses to protect their data more carefully.

Does that mean that you should stop collecting users’ data? Definitely not! Not a single law states that you mustn’t collect user data. Even if this happens, users would be outraged as well. But why? The truth is, one of the most important things consumers look for in the user experience is the personalisation. Believe it or not, the more truthful personalisation is, the more loyal consumers are! That’s where responsible data usage steps in. Netflix, for example, uses only the most necessary data points to create a personal experience for each viewer.

To attract possible consumers and get their data, you need well-linked categories such as “You’ll maybe also like” or “Similar to…”. These categories need to be professionally arranged so that an average internet user knows how to use them. Only professional UX designers, such as experts from Orion Creative, know how to create personalised content and eye-catching design that will make any consumer visually entertained. Merging nicely done design with collected data about liked and disliked tv shows and films on the platform made Netflix easy to use and very popular amongst different generations.

3. Testing all-new features

Most of us use the internet since it became a thing. So, this means that we’ve witnessed tons of changes on our favourite apps, websites and platforms through the years. You’ve probably seen a lot of layout, branding, pricing adjustments and advancements. These innovations are usually done annually or even monthly. But what makes Netflix so special? In case you didn’t notice, Netflix is always trying to implement adjustments to improve user experience. They simply adjust their platform according to the consumers’ likings.

Netflix was one of the first streaming services to implement artificial intelligence assistant. Artificial intelligence has only recently become popular and will be amongst the web design trends for the following year. However, when implementing a new feature, especially something as tricky as AI assistant, make sure that it’s properly tested beforehand as it required a lot of user data and a lot of time and money invested too. If you can’t commit to that, don’t start on such innovations as Netflix’s AI assistant didn’t succeed due to ambivalent feedback and lack of testing.


As Netflix is the leading streaming service in this category, you can learn so much from it. There is no indication that its reign will end any time soon because this app shows an extreme willingness to satisfy and meet users’ needs. This can be applied to any platform. Constant improvement, personalisation, reliable data usage and testing are all key aspects of a successful web site. So, don’t get discouraged if something you worked on fails, adjustments and improvements are always necessary.

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