Creating a website that boosts your business involves far more than just conveying information about your company and your brand.
You need to attract the right audience, and your content needs to stand out from the crowd to show what makes you unique.
Take a look at four steps you should take in building your website — actions that are crucial to building a successful website that advances your brand.
#1 – Design Your Website With Your Audience in Mind
Do you know who your target audience is? Understanding who your website is designed for is critical to its success. Yes, you need to know the basic demographics of age, location, gender, and so forth. But that’s only the beginning.
To market successfully to the people who are most likely to purchase your goods or services, you need to understand what they need, what they value, and what they believe. You need to know their purchase habits.
Once you know what they need and how they’re currently attempting to meet those needs, you’re in a much stronger position to pitch yourself as the solution to their problems.
This vital information filters into your website not just when you make design choices, but also when you decide what types of pages and features you’ll require. Depending on what you offer your customers, you might want to consider:
- A blog
- A calendar
- Social media links
- E-commerce pages (and the top-level security they require)
- Photo galleries
- Easy search functionality
- The ability to set up an account (and store a credit card number)
- Contact links and information
- Booking capability
- User reviews
- Video playability
As an example: The California grocery store Ralphs features regularly updated recipes on its website, with the capability of transferring ingredients to a shopping list — handy for shoppers trying to decide what to cook for dinner. When your visitors recognize that you’re the right choice to meet their needs as soon as they see your site, you know you’ve done a great job with your design.