Good SEO: The way that people shop for products and services online is changing rapidly. Until recently, the majority of consumers shopped with companies that they already were familiar with.
In fact, it was almost unheard of to buy from a company with a web presence that wasn’t advertising on TV or wasn’t already locally well-known.
However, as times have changed, consumers have become more willing to give new and lesser-known brands a try, that is, after doing online research on the available options for products and services in the marketplace.
Local SEO Drives Sales Conversions
According to a 2014 consumer survey done by BrightLocal, 92% of consumers used the internet to find a local business.
Additionally, Google’s own research has found that local searches lead 50% of smartphone visitors and 34% of desktop visitors to visit physical store locations within one day.
As a result, local SEO has become an essential tool for small businesses that want to get ahead of the competition.
While you have probably already taken some steps to improve your local SEO results, including making sure that your contact information is consistent across the web, your local business listings are up-to-date, and that you add location-specific keywords to the pages of your website, you also need to think about your content.
Here are 5 reasons why your local business needs good SEO copy.
- Today’s Buyers Mostly Prefer Self-Education
Previously, most consumers relied on advertisements to help them decide which products and services to buy. However, today’s buyers overwhelmingly prefer self-education.
In fact, nearly all consumers (97%) use online media to shop locally by researching products and services in their local area.
Now that self-education has become the norm for buyers, your business needs to have quality content if you want to attract new customers and outdo the competition.
This content needs to educate and inform to make your business stand out and to establish your business as the authority in your industry.
In addition, you also need to incorporate good SEO keywords to help your content rank as the top search results for the questions that your potential customers have.
- SEO Copy Attracts Attention in the SERPs
One of the most useful tools for local SEO is schema markup. Schema markup is code that you can include on your website to help the search engines return results that are more informative for users.
Use structured data on your website in order to change how the results for your website appear on search engine results pages (SERPs) helps to increase click through rates.
However, to engage those targeted visitors, your content then needs to deliver on the features promised to them when they click through to your website.
By investing in quality content and using micro-data, you can create call-to-action phrases in your content to make your search results more attractive than those of the competition.
- Good SEO Copy Increases Your Rankings Through Link Building
High quality content attracts relevant links from other websites. If you want reputable sites to link to your content, it must be well-written and be targeted to the local audiences that you are trying to attract.
In addition, by creating great content, you can increase the chances that your content will be shared via social media and by influence rs in your industry.
- Local Content Differentiates the Individual Locations of Businesses With Multiple Locations
If your business has multiple locations, you’ve probably wondered how you can make each location stand out. The answer is local good SEO content.
Location-specific content, which is content that contains location-specific keywords, establishes each location of your business as a real physical entity and trustworthy place to do business.
In addition, local content can also incentive’s your employees to get involved in your online marketing efforts by giving them a voice in your business.
The fact that your employees already know exactly what questions customers have when they visit your store locations makes your employees one of your most valuable resources when it comes to creating location-specific content.
By using content to educate your customers and answer the questions that they have, you can attract more local business.
- Good SEO Copy Attracts Reviews and Feedback From Customers
GoGuide, Hotfrog, True Local, and Yellow Pages aren’t the only places that Melbourne customers should turn to to review your business. You should also use your content to attract reviews directly on your website.
Good SEO copy will allow you to respond to customers immediately when they have concerns and also enable them to provide positive feedback that you can use to attract more business.
In most cases, good SEO content creation for Melbourne small businesses is more a problem of focus rather than difficulty.
By creating a culture of local content and consistency with regard to your content marketing efforts within your organisation, you should be able to improve your local rankings.
If you can accomplish this, local visibility will be well within reach for your business!
Rose Manning is an experienced web writer for Ozio Media. Ozio Media focuses on increasing conversions through engaging content and local good SEO to help businesses dominate the search engines and social media. As a senior marketing executive, she also focuses on helping small businesses to improve their content marketing efforts with affordable, targeted content.