5 SEO Tips to Benefit Any Business Post by Joe Davies
Did you know that 93% of online experiences begin with a search engine?
That means, over 9 out of 10 people turn to major search engines like Google when they want to find products and services online.
The best way to grow your website traffic, and in turn grow your business, is to optimise your website to appear on Google when those people go searching online.
The best part about SEO? You don’t need the biggest budget to move the needle and improve your search engine rankings. Despite this, making changes to your website can be confronting. After all, you don’t want to make things worse!
Thankfully, in 2019, it is easier than ever to optimise your own website.
Make these 5 small changes and start your journey towards increased traffic, increased leads and increased growth.
One – Figure out what problem you solve
Too many businesses get distracted by the technical side of SEO. And while this is important, it won’t mean anything if you haven’t identified what it is you do for your customers.
Think of it this way, the fastest and most well-designed website in the world won’t be able to convert if you’re showing people how to wash their clothes when they actually want to buy clothes.
Once you have figured out the problem you solve, you’ll be able to create a website that loads quickly on mobile phones, is full of fresh content, and is set up to take advantage of Local SEO.
Some important questions to ask yourself include:
- What problem(s) do my products and services solve?
- Do my customers search for my products and services on the go (mobile) or at home (desktop)?
- Is this problem a want or a need?
- Is this problem caused by an interruption (like an emergency) or a permission (like a luxury purchase)?
Once you’ve answered these questions, you’ll need to figure out what your customers are asking to find answers.
Keywords have always been part of these 5 SEO tips. But in 2019 it is more important to understand ‘why’ people are searching for answers, not ‘what’ answers they are searching for.
Once you’ve made this change and identified the content that truly solves problems, you can move on and start creating it.
Two – Make content creation a priority
Creating quality content is one of the most important aspects of successful SEO in 2019.
No matter what industry your business is in, regularly updating your website or blog with fresh content should be a priority.
Studies have shown that the average length of a page on the first page of Google is 1,890 words. While you don’t have to aim for this exact figure, it does show you the level of quality that is expected of pages that rank highly.
With long form content more effective than short form content, it’s also important to write for people, not Google.
Your goal should be to understand the problems that your readers have and create rich, in-depth content that helps them solve these problems.
It’s also worth noting that content isn’t code for text. Content can also include things like:
- Case studies
- Cheat Sheets
Alexander Porter, Content Manager at Paperclip Digital, has the following exclusive industry tip to help you with your content goals, saying “you can re-purpose content to be used on different channels. Turn your blog posts into eBooks, turn your case studies into videos, turn your podcasts into blogs. By being creative you can increase your reach and drive conversions on channels you would never have thought of.”
Bonus Tip: You can re-purpose your existing content in addition to creating fresh content. Using Google Analytics you can see which pages are getting the most traffic and which are experiencing a high bounce rate, then optimise your content to improve these valuable SEO user metrics.
Three – Ensure your website is mobile friendly
Mobile search in 2019 is huge, and only going to get bigger.
In fact, studies show that 58% of all searches are now done on mobile phones. Google reflected this importance through their 2015 Mobile-Friendly Update and Mobile-First Index in 2018 which meant sites had to have a mobile friendly version of their desktop site if they wanted to increase their rankings.
To help your business stay competitive on Google, you should implement a responsive design,
A responsive design has many benefits, including:
- All your content stays on a single URL
- Less SEO problems
- User friendly
- No redirects
If you’re worried whether your website stacks up on mobile, you can use Google’s free Mobile Friendly Test to find out.
Here are some quick and easy ways to optimise your website to make it more memorable and improve mobile user signals:
- Add large, clear font that make mobile browsing easy to read (at least 14x font)
- Use short paragraphs (2 to 3 lines)
- Keep line length to between 50 – 60 characters
- Use white space to make contrast between your text and background
- Make header images small
- Embrace negative space
When your mobile site is optimised you won’t just help your rankings, but through making your content easy to read and access, you’ll help boost your click-through-rate too.
Four – Delete anything that slows your website
In 2019, your website must load fast and provide the information people need in an instant.
Website speed is a critical ranking factor as it reflects your user experience. If people are unable to access your site quickly, or have to endure frustrating load times, then their user experience (UX) will not be a good one.
Google does not reward websites with a poor UX, so you have to be quick.
Here are some quick changes you can make to your website to increase load times:
- Compress your images
- Cache your browser
- Remove unneeded elements in CSS
Bonus Tip: Image file size can severely slow your website. Use free online tools like Tiny Panda to reduce load speed.
Five (5 SEO Tips) – Focus on Local SEO
Traditional SEO gives you the opportunity to rank for your products and services around the world.
But what if you only want to appear in your local area or target local shoppers looking to spend money? That’s when you need Local SEO.
Your first step should be to claim and optimise your Google My Business listing (GMB).
This includes filling out all the relevant details, adding photos, getting reviews, and choosing the appropriate categories.
Avoid writing fake reviews, instead, encourage your customers to leave reviews after you have provided an exceptional service to ensure they are authentic and valuable.
According to the organic SEO experts at Search It Local, “sending an email after you’ve provided your service can be a great way to catch customers in a positive mood. It’s a classic case of you don’t get what you don’t ask for. By creating a Google review link all they have to do is open it and submit. It’s that easy to move the needle on your local SEO.”
These reviews will act as valuable social proof, and with 84% of people trusting online reviews as much as they do personal recommendations, you’ll be boosting your SEO and increasing your chance of a conversion too.
You can double down and drive more SEO value by adding your business details to local directories and citations.
Make sure your name, address and phone number (NAP) are consistent and accurate across each listing to boost the power of your Local SEO.
This list is a great starting point for you to take control of your own SEO, save money, and improve your search rankings.
While these may seem confronting at first, it’s important to acknowledge that you don’t need to make all these changes today.
SEO is a long-term strategy whose value compounds over time.
As a result, pick just one and implement that first, then as you feel more comfortable, move up and start optimising other aspects of your site.
Each of these SEO tips will benefit any business, no matter what industry you operate in, so the only question left to ask is…
What are you going to do today to start improving your rankings on Google?
Joe Davies is an Australian freelance writer and Sydney-based university student. As an Interior Design, he has a passion for learning about global changes in business culture and specialises in entrepreneurship and innovation-related topics. When Joe isn’t at his desk, you’ll find him exploring National Parks.