Two – Make content creation a priority
Creating quality content is one of the most important aspects of successful SEO in 2019.
No matter what industry your business is in, regularly updating your website or blog with fresh content should be a priority.
Studies have shown that the average length of a page on the first page of Google is 1,890 words. While you don’t have to aim for this exact figure, it does show you the level of quality that is expected of pages that rank highly.
With long form content more effective than short form content, it’s also important to write for people, not Google.
Your goal should be to understand the problems that your readers have and create rich, in-depth content that helps them solve these problems.
It’s also worth noting that content isn’t code for text. Content can also include things like:
- Case studies
- Cheat Sheets
Alexander Porter, Content Manager at Paperclip Digital, has the following exclusive industry tip to help you with your content goals, saying “you can re-purpose content to be used on different channels. Turn your blog posts into eBooks, turn your case studies into videos, turn your podcasts into blogs. By being creative you can increase your reach and drive conversions on channels you would never have thought of.”
Bonus Tip: You can re-purpose your existing content in addition to creating fresh content. Using Google Analytics you can see which pages are getting the most traffic and which are experiencing a high bounce rate, then optimise your content to improve these valuable SEO user metrics.