All the traffic in the world might arrive at your website, but if you are not turning that traffic into leads for your business, then what’s the point of having the website at all? You can have the most beautifully designed website on planet earth, but if it isn’t converting traffic it’s merely a stagnant thing of beauty.
When designing your website, strategic thinking is the core component for success.
Curious to know more? Great. Read on, because we’re about to share 5 awesome web design hacks that will get you more leads.
- UXD – User Experience Design is Everything
You may or may not have heard of UXD – User Experience Design. Whether you have or haven’t the good news is that you don’t have to be a website designer to take this term and run with it.
User Experience Design is an essential part of building a lead generating website because it focuses your mind entirely on the people who are using the site. Everything begins and ends with the user in mind.
With your website, you’re giving an experience to a specific group of people – your target audience. Nobody knows these people better than you and your business, right?
So before you create a beautiful website, begin by asking yourself simple questions such as these:
- Who is using this site?
- What are their needs?
- What are their wants?
- What questions do they have?
Once you’ve asked these questions you can design your website around the answers. The type of language you use (whether it’s high-tech or conversational) will all be dictated by the user. And, a greater user experience is a no-brainer when it comes to generating leads.
- The Power of White Space
Take a look at a number of websites in a variety of different niches the next time you get the chance. You’ll see something you have probably never seen before.
Now, we know that noise is something we generally hear, but many websites have created a platform for us to actually see it. Bursting with information and overloaded with images, videos, and text, some websites are working really hard, but all they are doing is creating noise.
And noise does not convert traffic into leads. White space does.
Your website design should always be focused on usability. And white space, or negative space as it is also known, is a powerful way to increase usability and generate leads. Think of the Google homepage.
All that beautiful white space. All that breathing room. There’s power in it.
- Layout and Design
To generate leads, your website must direct viewers to the most vital information first. That information might be your opt-in page or your online store or your blog. It really doesn’t matter what it is as long as your potential customer is directed towards it.
Increasingly, in today’s world, the average brain is over-stimulated and as a whole, human beings have significantly reduced attention spans. What does this mean for your website?
It means that you must have a clear, scan-able layout that the reader can skim through quickly, otherwise, they’re gone in the blink of an eye.
Here are a few tips on how to help them see that information:
- Keep everything short
- Highlight keywords
- Use subheadings with key information
- Use bullet points
- Use shorter lists
- Have one piece of vital information in every paragraph and no more
- Don’t use fluff, marketing jargon or overly promotional writing
- Avoid Using Standard Templates
When you’re starting out it might be easier and a lot less expensive to use a standard website template to get things up and running. Creating a website in a short time with zero coding ability sounds like a great idea. And it may well be in the short term.
But, if you really want to capture leads on your website, standard templates can hinder your progress.
Having to force a template to do something it doesn’t want to do can make your website look disjointed and usability suffers hugely as a result. It’s also important to bear in mind that search engine optimisation is often enhanced significantly when your site is coded specifically for that purpose. And, you need that traffic if you are to generate leads.
- Using Images and Videos
When it’s used correctly, multimedia content can generate a significant amount of targeted leads for your business. But you need to use your videos and images properly.
Always make sure that your multimedia content is speaking directly to your target customer. It’s also imperative that your videos are optimised for websites. HTML5 video is the best to use as it allows people to access your content across all browsers and all devices.
You can use videos for specific messages on your website or your landing pages and you can also use them for social proof and testimonials. Whatever way you choose to use them, make those videos short, sweet and to the point.
Why? Because people want to be entertained instantly. If your videos take too much time to load, you might be doomed. Research has shown that if your customers have to wait for longer than even one second to see your video, they will leave. Sounds harsh, but it’s true.
Getting More Leads – One Great Web Design Hack at a Time
Implementing any one of these great web design hacks will no doubt increase your conversion rates. Taken all together, these tips will take your lead generation to a whole new level.
In web design, the devil is always in the details. Now, it’s up to you to make sure that your detail generates the leads your business truly deserves.