The design trends of a website are continuously changing. New technologies and innovations are presented every year. User behaviours are evolving, and the different ideas that were once overlooked are increasing insignificance. To ensure that consumers have the best shopping experience, designers need to re-evaluate their eCommerce style continually. If you’re a designer or an eCommerce website owner, you can’t afford to get left behind. You should be well immersed in graphic design trends for the coming years.

As eCommerce thrive, you need to remain competitive in creating an online presence and an immersed online store. The latest eCommerce innovations in 2020 concentrate on state-of-the-art technologies such as virtual reality (VR),  Artificial Intelligence, smarter chatbots, innovative product awareness, and enhanced online security. Moving ahead with these trends is much needed for any business type, as this is what the consumer wants and expects from online shopping today.

Trending Designs You Need in Your eCommerce Website

1. Mobile First

In past years, having a responsive and adaptive website was the main focus of most web designers. Your eCommerce website had to create desktop web pages that could easily use for a vast number of handheld devices, such as laptops or smartphones.

However, the tables have turned around. A significant number of online shoppers tend to use mobile phones to shop and purchase. As a result, businesses had to change their emphasis to ensure that they made the most of their potential and opportunities.

This shift means only one thing: designers and eCommerce website builders will have to develop e-commerce websites for portable devices and only adapt them to bigger displays. For those who want to use their desktops to shop, this means that they will see mobile-friendly functionality on a wide variety of eCommerce website layouts, such as long scrolling websites, card-like templates, and finger-friendly buttons.

2. Chatbots

Chatbots are mainly designed to respond to customer inquiries about product lines and their uses. But they can be modified to do more, too. Several other chatbots are intended to deliver the best customer shopping experience by helping people make buying decisions. They are also best used in providing simple coupons to customers and providing delivery updates. Presently, numerous e-commerce designers and eCommerce platforms like Shopify are launching chatbots on their portals.

With the tight competition these days, a customized customer journey would require chatbots and artificial intelligence to the eCommerce industry. The emergence of these digital assistants would help companies find new ways to satisfy their valued customers and successfully sell products.

3. Interactive Shopping

This year you can see several sites utilizing animations and creative experiences that help shoppers smoothly transition from one page to another by a simple swipe or click.  E-commerce websites may even have exciting buttons, image rotations, and animated launching tabs that capture the user’s interest. You can incorporate GIFs in your designs to make it into a better interaction.

Avoid using static images and make your store more interactive with moving images. You can focus on incorporating images, movies, animation, and micro-interactions. That is going to revive your dull e-commerce online shop.

Cinemagraphs are pictures with brief, repeated animations. They are produced in GIF format, but unlike the gifs we know, they come in a more sophisticated manner. Typically, they are shown as homepage banners and backdrop images depicted to add life to your otherwise dull website.

4. Striking Colours

While you can still opt to use minimalist and white space for your website, there will be a shift in the eCommerce Design Trends. Bold, bright colours will start to pop up on websites. Colour schemes are not just for design. They are used in the layout to engage with customers. Intelligent use of colours in e-commerce can help convey a message and provide a satisfactory experience.

5. Connect Via Storytelling

An emotional relationship between your customers and your brand can be one of your sneaky moves on your eCommerce website. Capturing your desired audience through storytelling can be useful in earning trust and credibility. It will also help you take a step ahead in the competition.

You can do this by showcasing success stories by your clients or highlighting your product’s best features. You can also bring passion to what you offer and how your brand can address your audience’s needs.

6. Original Photography

It’s crucial to use only stunning, high-quality images for your brand. However, stock images will be used less and less as brands will want to sell their stories and products more effectively. In this view, customized photography is going to become a phenomenon this year. Many businesses will start to employ skilled photographers to provide accurate pictures. Big photos will not only be displayed on the homepage but also the inside product pages.

7. Landing page

Users first reach the site’s homepage and then go to various subpages to find the product they’re searching for online. The eCommerce trend encourages designers to integrate more features to the website so that users’ searched items could be located on the landing pages guided to their product page designs. Along with other relevant elements like the creating fantastic contact pages, this sort of mini-shop, based on a single product or classification with straightforward navigation, makes it easy to navigate the most of the website.

Final Thoughts

Online shopping has become of the most popular in the business industry. With the surprising popularity of online shopping, the eCommerce website design is the first thing that captures a user’s attention. Having a flat design can hinder your visitors’ interaction, lead to abandoned cart, and drive away possible sales conversion. On the other hand, a good and trendy web design can gain the trust of any user. That can also direct them in completing a transaction or purchase.

Having a good web design can determine whether your target market will trust your website or not. A good eCommerce website design is an indicator of how attractive your website can go and indicates your business potential. It is also a pronounced way to help your target audience differentiate your brand and company from your competitors.

A good web design gives you a distinct personality and helps with brand recognition. Leveraging the latest eCommerce website design trends will make you look professional, updated, and relevant. It will improve your site’s functionality and the possibility of raking in a good number of sales.

Author Bio:

Maricar Morga

Maricar Morga

Maricar worked as a marketing professional for almost a decade and handled concerts, events and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.