Article post by Torrey Tayenaka
Email marketing is a highly effective way to reach out to customers and promote your products or services. However, in order to be successful, you need to make sure that your emails are actually being seen and read by your audience.
According to recent studies, including videos in your email marketing campaigns can help you achieve better engagement rates and increase ROI. In fact, emails that contain videos are more than twice as likely to be opened and clicked on than those without.
So how can you use videos to improve your email conversion rates? In this article, we’ll give you seven ways to do just that.
Start Your Emails with a Catchy Video Introduction
If you want to grab your subscribers’ attention from the get-go, start your email with a short and catchy video introduction. Video introductions are a great way to communicate quickly and effectively what your email is about without taking up too much space or time.
Video introduction emails don’t need to be complicated or expensive to produce. A simple screen recording or even a slideshow with some captivating visuals and text can do the trick. Just make sure that your video is less than 60 seconds long and that it’s relevant to the rest of your email content.
Add Videos to Your Email Newsletters
Another great way to use videos in your email marketing is to include them in your newsletters. This is a great way to break up all of the text and keep your subscribers engaged.
When adding videos to your newsletters, make sure that they are relevant to the rest of the content and that they add value. For example, if you’re a cooking blog, you could include a recipe video or a “how-to” video in your newsletter. However, you present it, make sure that your video is helpful and informative.
Use Videos to Introduce New Products or Services
If you’re launching a new product or service, email is the perfect platform to promote it. When looking for ways to get your subscribers’ attention, consider adding a video that introduces your new offering.
This type of commercial video can be as simple as a screen recording that walks your subscribers through the main features and benefits of your product or service. You could also create a more formal, “sales-y” type of video if you’re feeling ambitious. Either way, make sure that your video is short, to the point, and includes a call-to-action so that your subscribers know what to do next.
Showcase Customer Testimonials in Video Form
Customer testimonials are a great way to build trust and show potential customers that your product or service is worth investing in. If you have any video testimonials, make sure to include them in your email marketing campaigns.
If you don’t have any video testimonials, consider creating some. You could film a quick interview with a satisfied customer or record a testimonial that they send in. The great thing about video testimonials is that they’re personal and relatable, which makes them more effective than written testimonials.
Share How-To Videos Related to Your Products or Services
If you want to really show your subscribers what your product or service can do, share some how-to videos in your emails. These types of videos are extremely helpful and informative, and they can also be a great way to promote new products or features.
For example, if you’re introducing a new feature to your software, you could create a quick video that shows your subscribers how to use it. Or, if you’re launching a new product, you could film a “how-to” video that demonstrates all of the different ways that it can be used.
Use Engaging Animated GIFs in Place of Static Images
Animated GIFs are a fun and engaging way to add some visual interest to your emails. If you’re not sure what an animated GIF is, it’s basically a short video marketing clip that plays on a loop. While you don’t want to use too many animated GIFs in your email marketing (they can be a little overwhelming), they can be a great way to add some flair to your emails.
There are a few things to keep in mind when using animated GIFs in your email marketing:
- Make sure that the GIF is relevant to the rest of your content and adds value.
- Keep the file size small so that your email doesn’t take forever to load.
- Make sure that the GIF isn’t too “busy,” or else it will be distracting.
Talk About Your Company Culture
If you want your subscribers to get to know your company, consider creating a video that showcases your company culture. This type of video is a great way to build relationships and connect with your audience on a more personal level.
When creating this type of video, make sure to focus on the things that make your company unique. What is your company’s mission? What are your core values? What makes your team members tick? By answering these questions, you’ll be able to create a video that gives your subscribers a behind-the-scenes look at your company and helps to build brand credibility.
Improve Your Email Conversions by Using Video Engagement
If you’re looking for ways to improve your email conversion rates, consider adding video to your email marketing campaigns. Video is a great way to engage your subscribers and get them to take action. By following the tips outlined in this article, you’ll be well on your way to creating successful video-based email marketing campaigns that not only help you to build a better relationship with your subscribers but also boost your bottom line.
Torrey Tayenaka is the co-founder and CEO at Sparkhouse, an Orange County based commercial video production company. He is often asked to contribute expertise in publications like Entrepreneur, Single Grain and Forbes. Sparkhouse is known for transforming video marketing and advertising into real conversations.
Rather than hitting the consumer over the head with blatant ads, Sparkhouse creates interesting, entertaining, and useful videos that enrich the lives of his clients’ customers. In addition to Sparkhouse, Torrey has also founded the companies Eva Smart Shower, Litehouse & Forge54.