Artificial intelligence, also known as AI, is an aspect of computer science that involves making smart computer systems that can replicate human intelligence and perform tasks entirely on their own. In the web design world, AI is used to develop and build smart websites, and although it is still in its early stage, it is already witnessing a remarkable impact.
If you’re a web designer or developer, you can use AI applications and tools to automate and streamline your various everyday website management tasks, and attain a higher response value from your target audience.
Moreover, you can also use AI tools to find effective solutions for your web designing process, easily create codes for your sites from scratch, and also build smarter apps. In this article, we aim to talk about the pros and cons of AI in web design, and how the future of web design will look like with the advancement of AI.
Notable AI Stats
Before diving into the pros and cons of AI in web design, have a gander at some of these relevant stats:
- As you can see, in the past decade, tech industry giants have been in an arms race for AI technology. And according to tech experts, 90% of customer communication will be impacted by AI in the next few years.
- IBM predicts that 85% of retail and 79% of consumer products will be using AI to plan supply chains as early as 2021.
- According to a Statista report, revenue generation from AI is expected to reach $126 billion in 2025.
Web Design Stats
Meanwhile, check out these relevant web design stats that will enhance the points to be made later on.
- There are 4.54 billion internet users worldwide – about half of the entire global population.
- 38% of people leave a website if the layout is unattractive.
- 75% of customers base a brand’s credibility on its website design.
- 88% of customers are less likely to come back following a bad user experience.
Pros and Cons of AI in Web Design
When it comes to the application of AI in web design, there are some advantages as well as disadvantages. However, the former outweighs the latter. Here are some of the pros and cons of using AI in web design.
1. Improve Your User Experience
One of the most essential and important things web designers and developers consider when creating websites is the user experience or UX. UX is how your target audience feels when they interact with your system. If they are not feeling good about it, you are more likely to lose leads and sales.
According to one report, 79% of people who don’t like what they find on one website will leave and look for another one. Therefore, it is important for you to make sure that your products or services are easy to search, and your audience can easily do what they need to do on your site.
One of the best ways to improve your websites’ user experience and provide a better experience for your audience is to make use of artificial design intelligence, or ADI, systems. These allow you to pick pre-generated templates, customize them according to your needs, and build websites in just a few minutes.
In addition, you can also use chatbots to improve your customer service and experience, increase your customer engagement, monitor your consumer data and gain insight, and generate more leads.
Among the examples of website building platforms that leverage ADI technology are Wix, Squarespace, and Bookmark.
2. Optimize Your Website for Voice Search
One of the main benefits of using AI technology in web design is that it can allow you to optimize your websites for voice search. Voice search is a new technology that lets users easily search and find for things online using voice commands. Voice search optimization is now one of the fastest-growing design trends in web design and development.
Although it has been around for nearly a decade now, its application has only occurred recently. It was estimated that the use of voice search will reach about 50% this year. Among the primary reasons for this increase is that voice search allows users to easily multitask, do things quicker, make tasks easier to accomplish, and get instant information.
3. Tailor Your Website Content
Another great benefit of using AI in web design and development is that it can enable you to tailor your website content according to the needs of your audience. For instance, the same way YouTube uses AI to suggest video content to its users and viewers, you can use AI to recommend relevant content for your users, no matter what type it is, based on how they behave on your site in the past.
Now that you know the advantages of implementing AI on your website, here are some of the disadvantages.
1. Privacy Concerns
One of the main disadvantages of implementing AI technology on your websites is that consumers may often feel concerned about their privacy, especially when they find out that your website is capable of monitoring their patterns and behaviours.
According to one recent study conducted by Label Insight, up to 94% of consumers surveyed reported that they were more likely to be loyal to a business that offers transparency. Whereas 73% indicated that they were more willing to pay for a product or service that offers complete transparency.
With that said, it’s important for you to strike a balance between being transparent and utilizing AI for consumer behaviour analysis, which can be very tricky.
2. Impersonal Interactions
Another disadvantage of using AI in web design is impersonal interactions with chatbots. Even if you automate your responses the best possible way for your customer questions, not all of them will be pleased, because some of them may still prefer to have genuine contact with a live human agent.
According to one report, about 43% of American adults indicated that they would prefer to deal with a real-life assistant, instead of a chatbot. Also, 30% indicated that they would worry about the chatbot making a mistake.
Now that you know the pros and cons of implementing AI technology on your website, here is how the future of
Will Artificial Intelligence Affect the Role of Web Designers?
AI has already been used to make website design and development more easy, convenient, and faster, whether you’re a web designer or not. You can use it to enhance the user experience for your website visitors, increase your user engagement, and analyse the results, so you can refine your site accordingly.
Today, it doesn’t look like web designers will be replaced anytime soon. Instead of replacing web designers, AI technology is expected to make their role more efficient. AI could assist in the web designing process by recommending variations or improvement, and at the same time, still enable you to focus more on the creative aspect of website development.
As with every developing technology, AI and web design isn’t yet perfect, but even in its nascent stages, it’s already showing great potential as the tech continues to grow. And as it takes some of the more mundane tasks off of web developers’ hands, it allows them to focus on more creative and important tasks.
Additionally, with UX, content personalization, customer support, and other marketing tasks being automated, it allows brands to rethink what the role of web development could be in the future. Everyone needs to adapt with the continual evolution of technology, and it’s no different in web development.
The important thing to understand is that AI is here to help. So if you’re able to expand your skillset as the tech becomes better and better, you’ll be able to keep pace with the times without a hitch.