Article by: Shawn Byrne (mybizniche.com)
Investing in a well-designed and well-developed website helps set a business up for success. In a world where people utilize the Internet for almost every aspect of their day-to-day life, your website could be a consumer’s first interaction with your brand. Thus, the initial impression that your site creates could affect how people see and respond to the products or services that you offer.
When potential customers get turned off by a website’s dreary aesthetics and muddled experience, they tend to step back and look for other options. Superior design and user interface keep visitors on your site longer, increasing the rate of conversion.
With so much at stake, it’s crucial that you find the right people for the job. To do that, here are things you need to avoid when choosing a web design solutions company.
1. Companies offering web design ONLY
There used to be a time when the design and the functionality of a website are managed separately by different companies. As advances in digital marketing took place, however, these lines and blurred. Nowadays, most web companies offer the complete package – a website that looks great and works well all from the same team.
Having both aspects of your website handled under the same roof will not only cut the costs; it will also help ensure that the design and performance of your site run together seamlessly.
2. Deals that are too good to be true
While over-the-top promises and guarantees can be pleasing to hear, more often than not, they are only a set-up for disappointment.
Designers and developers offering their services at a fraction of the cost and pitching exaggerated results are usually red flags. What you need is a web solutions company that will provide you honest and realistic business projections – and then delivers!
3. Too much focus on the aesthetics
Yes, a website that’s visually-appealing can draw in visitors, but user-experience is more important than everything else. After all, what’s the use of a pretty site if customers can’t properly navigate the page, right?
If the design company seems to focus more on the aesthetics of things but has no clear vision about how to properly mesh the looks with the functions, then you better keep looking. Remember that the appearance of your site, while important, is only a single component. Nothing should be overlooked in favor of visuals.
4. Lack of digital marketing background
The primary purpose of your website is to draw traffic and develop an awareness of your brand. No matter how lovely it looks, if it doesn’t do well in conversion or rankings, then it’s pretty much useless.
By hiring a web solutions company with a background in marketing, SEO, social media; you won’t have to spend a ton of money to get people to visit your site.
5. Hiring based on price
Although cost and budget are two important factors to consider when choosing a web design company, you must not base your decision on these alone. Some businesses get blinded by the cheap price tag, only to find out later on that they’re basically getting nothing in return.
To avoid anything of this sort from happening, what you need to do is develop a more cumulative approach to decision making. This involves comparing prices, services, and features. In the end, you should go for what gives you better value for your money.
Doing Necessary Groundwork
Nobody hires the perfect web design company by accident. If you want to land the best possible option out there, you need to put in the time and energy into making sure that the company is exactly what you’re looking for. And how do you do that? Research.
The designer’s portfolio should give you an idea about the quality of their work and what to expect, but portfolio alone won’t be enough. You have to dig deeper than that. You have to know the company better before making a decision and hiring them.
So, where do you look? Online.
Website testimonials are often a good source of information as far as performance and professionalism are concerned. Satisfied clients usually provide useful and detailed testimonials, which should give you an insight into the designer’s work ethics and results delivery.
Bear in mind, however, that some companies create fake testimonials and pay for positive reviews to further their online reputation. That said, make sure to find and consult reliable online sources for an accurate assessment of the design company’s credibility.