SEO – Search Engine Optimisation
SEO means search engine optimisation. SEO done right, helps the user experience by delivering a business’s online presence straight to the person looking for the products or services that business offers, through search results.
The idea of SEO, is to create, as accurately as possible, the content marketing text which best describes your product/service so that mobile searches or general searches can show your great content closer to the top of the number 1 page on Google, better than the competition, thus increasing the quantity and or quality of targeted traffic to your website via organic (free, editorial or natural link backs) search engine results.
In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of link building links from other web pages to your own.
In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them too, which is THE SEO strategy we’re all looking for.
How To Make Your Site Appear in Google™
Great content, rankings in search, encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. Blog posts are the most well known way of getting the big G to keep coming back to your website. It’s that simple!
Optimising Search CTR (Click Through Rate)
SEO is also about making your search engine result relevant to the user’s search query and also, very mobile friendly, so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimised to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.