SEO – Search Engine Optimisation
SEO means search engine optimisation. It’s the practice of increasing the quantity and or quality of targeted traffic to your website via organic (free, editorial or natural link backs) search engine results.
In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.
In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them too.
How To Make Your Site Appear in Google™
Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple!
Optimising Search CTR (Click Through Rate)
SEO is also about making your search engine result relevant to the user’s search query so more people click the result when it is shown in search. In this process, snippets of text and meta data are optimised to ensure your snippet of information is appealing in the context of the search query to obtain a high CTR (click through rate) from search results.