To generate organic traffic, you must acquire the top spots on page one of the search engine results pages (SERP). To do this, you need to incorporate Search Engine Optimization (SEO) efforts. As SEO continues to evolve, it is one of the most effective methods for attracting potential customers and bring traffic to your website.
Google receives approximately 3.5 billion searches per day so you must create efforts to appear on the first page of any search engine. You have to note that only 0.78% of Google searchers click on results on the second page.
Ways To Drive Traffic To Your Website With SEO Efforts
Having desirable traffic on your website cannot be achieved overnight. It is a gradual process that involves several SEO efforts. Here are some ways you can drive traffic to your website.
1. Work On Your Keywords
More than half of all searches are zero-click searches. That means that more than half of all Google searches, approximately 175 billion per month, end without a click. That is because, with such rich SERP results, consumers can get the answers they need without even clicking a result. Google business listings with menus and contact information, Featured Snippets with explanations, and related questions with accordion answers, provide a solution to your audience, and even finishes typing a particular question. Given the advancements in the SERPs and the amount of competition you can encounter, it is critical to invest some time in keyword research. It will help you find keywords that can drive traffic and sales for your business.
2. Make Your Post Readable
Readability is a significant aspect that search engines take into account. Articles that are easier to read often score higher than articles that are difficult to read. You should always take note and consider computer and mobile phone displays so anyone can read your post no matter what their screen size is. If not, the majority of users will skim through your posts. People will waste only less than a second deciding whether to remain on a website or quit. You have just a few seconds to persuade the customer to stay and digest whatever content you want them to read.
You will make it easier for your users to read and understand your content by optimizing its readability. Shorter sentences, smaller paragraphs, punctuation, headings, and bulleted lists will help to increase readability. To make the text look better on the eyes, apply white space around it and use images to break long texts.
3. Improve Your Website Speed
A decade ago, Google recognized that performance elements such as site speed were highly critical to users. Moving forward, they used it as a ranking metric. Therefore, site speed will now make or break your site’s ranking performance in Google’s search results. Increasing webpage speed can increase conversions as well as boost organic traffic efficiency.
4. Create Quality Content
Incorporating quality material into your content strategy can lead to passive traffic for months, even years, after publication. Content that provides value is valid regardless of when it was written. People can look for and come across them at any time of year because they are still important.
Existing content already has authority and, in some cases, an established readership with your audience. Instead of starting from scratch, it would be much easier to improve the efficiency of an existing post in search results by updating it with new facts and content. Remember to use professional photos in your content, as it can also improve your business reputation. Video content is also effective in bringing traffic to your website as it can capture the interest of your audience. Doing content is also much easier these days as you can find many design software for beginners over the internet.
5. Use Voice Search
According to Google, a staggering 27% of the entire global population uses voice search on their mobile phones. Furthermore, more than half of smartphone users are engaging with voice search technology in 2020.
Furthermore, you must note that most voice search queries are long-tail and highly detailed. When using voice search, users look for precise responses to their questions. These users are in the consideration stage of the funnel, where they are more likely to convert than the majority in your target market. Voice search optimization is already increasing, and as more people use it, you can expect it to trend more in the upcoming days.
6. Aim For Featured Snippets
Featured snippets appear at the top of SERP in a rectangular box. These snippets are not only helpful to search queries, but also to the success of your website performance. However, you won’t be able to select the content that is shown in the Featured Snippet for any given search. Google algorithm bots are up to this job.
The exact method of getting your web page in the Featured Snippet isn’t straightforward. However, some marketers and SEO experts use a few strategies that can be helpful. While aiming to appear on featured snippets can be difficult, you can continually optimize your content for it. For example, you can provide a relevant answer to a specific question and have it in bullet points or well-structured content so you can get the chance to appear in this coveted space.
7. Work On Your Technical SEO
You could be doing everything right with your content development, but if your website’s technical SEO is not optimized, your can still underperform. Work on ensuring that your website has an SSL Certificate or it runs on HTTPS. You should know that it has been a ranking factor since 2014. Sites that aren’t secure, or even sites with mixed security, can struggle to rank.
HTTPS is a best practice that will help your website improve its SEO presence, remain stable, and make it more difficult for malicious parties to hack in and exploit your website. Moving to HTTPS is a must in today’s world of cybersecurity threats and heightened SEO and SEM requirements.
Be sure also to redirect URLs to correct “Page Not Found” 404 errors. Following a link that takes you to a 404 page with the text “Error: Not Found” is a dead end. Nobody enjoys a dead end, so your audience will abandon your site and move on with your competitors. Patch these disabled or missing pages and re-engage your customers as quickly as possible.
8. Incorporate AI
AI, or artificial intelligence, is also heavily influencing the digital world. Furthermore, AI is reshaping the SEO and marketing industries through the personalization that it offers. Moreover, Google now uses AI to provide searchers with the answers they’re searching for during that time.
Understanding the search engine algorithms that are used to rate web pages takes years. In addition, developing appropriate plans requires a significant amount of time as well. However, the use of AI-powered SEO tools can be game-changers. It will be much more effective and powerful in decoding algorithms and developing strategies that will be favorable for your brand.
SEO continues to evolve. As a business owner or marketer, you must learn quickly to adapt to these changes. It will offer your website a competitive advantage and help your brand to stand out. Spend time on the basics of good content design and development. You also need to stay up to date on technology developments like AI-powered tools to help you with your SEO campaigns. Understanding the fundamentals of SEO will help provide you with significant improvement in terms of ranking, click-through, conversion, and traffic on your website.