Focus On User Experience
SEO doesn’t have to be confusing.
If you design your website so it is easy to use and helps your visitors solve their problems, you will be helping your SEO. This is known as user experience (UX) and it is at the heart of an SEO friendly website in 2019.
Here’s what to ask yourself to stay on top of to improve your UX:
- Is my content useful and satisfying the needs of my site visitors?
- Is my website easy to use, navigate and browse?
- Is my website well designed and visually appealing?
- Is my website accessible on all devices?
If you can confidently say ‘yes’ to these questions, you will be working towards a positive UX and positive SEO results too.
Sydney pest control business, No More Birds, showed the value of UX by adding an easy to access downloadable guide helping their site visitors understand the 5 health risks that come with bird infestations. This had the effect of reducing bounce rate, increasing dwell time, and increasing conversions too. Owner Russell Betland said that, ‘User experience is key. You can have the best product in the world, but if it’s not easy to find and understand, it becomes the worst product’.