Did you know that nearly 50% of customers visit a company website first before deciding to make a purchase? It comes as no surprise that more and more companies are realizing the importance of having online presence.
But simply having a website does not guarantee you increased traffic, conversions, or sales. You need to pull out all the stops to optimize your site. Start with an attractive website logo, include captivating content and make sure the site is easy to navigate.
What if you have incorporated all the tips mentioned but are not getting your money’s worth from your site? Does it mean that the website registration and monthly maintenance fees you are paying are all in vain? No need to shut down your website. Follow our tips on how not to lose money and keep your website in the process.
Approximately 70% of people access the internet using their phones, rather than using their laptops or computers. And the percentage is set to increase. That is why it is crucial for your website to have a responsive design. You need to avoid frustrating your visitors.
With customers having over 1.5 billion websites to pick from, they don’t have the time (or the inclination) to deal with a slow and non-responsive site. They will simply move on to the next one. Plus, Google tends to rank unresponsive websites lower than their responsive counterparts, so your visibility will be limited if you do not implement this change.
A responsive site offers an excellent user experience. Pay a graphic designer to design a responsive website that can easily adapt to any device and you will make a smart investment.
Along with unresponsive websites, slow websites are equally frustrating to customers. Customers love convenience and a sluggish website does not fall under that bracket. Slow websites take ages to load their content and by slow we mean a site that takes more than five seconds to load. Customers expect your site to load in at least two seconds or less. We do live in a fast-paced world after all. If your site takes long to load, customers will move on to the next one.
Increase your site’s speed by:
- Keeping videos to a minimum. Too many videos slow down your site speed.
- Compress the images on your page. Large images cause lag.
- Minimize the number of links or emails that you redirect to your website.
- Optimize your website’s HTML code.
- Invest in speed optimization.
Take Advantage of Search Engine Optimization (SEO)
Having a website online does not guarantee that it will be seen by your target audience. Remember that there are millions of websites you are in competition with.
In order to increase your site’s visibility you must invest in Search Engine Optimization. Customers tend to search information online regarding products and services of interest. Unless someone knows you brand and types in your site’s URL, the only way you will get noticed is when you appear on the search engine results pages. Sadly, that does not happen by default, luck, or chance. You need to actively optimize your site by employing an effective SEO strategy that encompasses the following:
- The use of keywords which are relevant to your customers, business and services or products.
- Creating content on an ongoing basis that contains the relevant keywords.
- The use of catchy title tags and Meta descriptions that prompt customers to click on your site.
- Using influencers to share your website content to attract more visitors.
Just keep in mind that the entire SEO process does not happen overnight. It will take time before you start seeing results and generating revenue.
Employ Strategies to Increase Conversions
After employing SEO strategies, upping your site speed, and incorporating a responsive design, you will notice increased traffic to your site. However, all your efforts will be in vain if your visitors leave your site without completing the desired action. Do you want them to complete a sale, request a quote or subscribe to a newsletter? Make sure that you have an effective conversion strategy that doesn’t confuse or alienate your customers.
To ensure conversions, it is important to use these:
- Call-to-action button
- Shopping cart
- Sign-up button
- ‘Buy now’ hyperlink
In today’s digital environment, having a website is extremely beneficial to your business. It increases your brand awareness and credibility; it encourages customer engagement and allows you to reach a wider audience. But all these benefits can only be enjoyed if you optimize your website by implementing the tips mentioned here. Either that or you will not get any real value from your site. If anything, you will be losing money.
Where possible, engage the services of a professional web developer to help you optimize your site. Sure, it might cost you, but it certainly beats the alternative: losing money and shutting down your website entirely.