Write Longer Blog Posts
The first step of the strategy involves recognizing that the needs of searchers are different this year than they were five years ago. Many webmasters and business owners are still writing blog posts that are short and fluffy.
Recent data suggests that the average page one ranking has over 1,500 words on it. This is an extreme increase over just a few years ago and demonstrates that Google’s algorithm is a living mechanism. In fact, they will make several hundred adjustments to their mathematics each year.
Any business owner will be tempted to meet the length requirements of these blog post by adding in fluff. This is a bad idea. Google has also become much more skilled at identifying thin content from useful content that users actually find helpful.
The term “searcher intent” has become commonplace in the SEO industry over the last year. This is jargon used to describe content that deeply satisfies the needs of the searcher and keeps them on the page for a significant amount of time, a behavioral measure that signifies high-quality content.
Many believe that Google uses time on site, or dwell time, as a footprint for high-quality content, and the conversation quickly turns to user experience in addition to content length and depth. Indeed, we have seen the UI of websites change dramatically over the last few years and small business owners need to keep up.
Modern blogs are free from clutter often lacking a left-hand or right-hand navigation section. With ample white space, they are easier on the eye. Fonts are also growing larger and line spacing tends to be bigger for high traffic sites.
The ratio of images is also changing as webmasters attempt to make their pages much more visually appealing. It is common to see long-form log posts with a hundred images to support the key concepts and data being presented to the user. If this all sounds like it will take much more time to produce, that is correct.
Many small business owners are confronting the reality that they need to spend more time on content production as the requirements are more difficult than ever before.