Pay-Per-Click: What the Heck Is It and Why Does It Matter?

Published On: October 2nd, 2019Categories: Search Marketing286 words1.5 min read

If you’re here, you’re probably just like the hundreds of business owners out there looking for ways to build your business’ reputation and clientele online.

This is also probably not the first time you’ve encountered the term “PPC” or “Pay-Per-Click” and tried to make sense of it. Something to do with ads, right?

Close, but in this case, the devil really is in the details.

A sound understanding of the fundamentals when it comes to utilizing Pay-Per-Click Marketing is essential because well, as the advertiser or at least the party shouldering the costs, you quite literally pay for every click on your ad.

It sounds pretty intimidating, and it should be. Done wrong, a bad PPC strategy can cost you. But done right?

Let’s just say there’s a reason why PPC is so widely used: it is effective.

Here’s a brief look at why:

1. Immediate brand recognition. Even if potential customers don’t purchase a product or service right away, Pay-Per-Click ads bring immediate attention to a brand and product simply by being in the periphery while they browse and search online.

2. Faster conversion.  It takes a split second for an ad to make a suggestion. From there, it only takes the potential customer one click to get to the specific product, service, or website you’re promoting.

3. Wider reach, accurate targeting, and less work. PPC ads are shown to users according to the relevance of their searches. Search engines like Google do the advertising legwork for you. So does Facebook.

Don’t take my word for it! Know the ins and outs of PPC, and whether or not it’s right for your business with this infographic from Serpwatch

Pay Per Click

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