Logo Design – Meaning
Since a logo is the visual entity signifying an organization, designing a logo is an important area of graphic design. A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization.
Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design.
Logos fall into three classifications (which can be combined). Ideographs, such as Chase Bank, are completely abstract forms; pictographs are iconic, representational designs; logotypes (or wordmarks) depict the name or company initials.
Because these icons are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign them.
Logo Design Process
Designing a good logo often requires involvement from a marketing team teaming with the graphic design studio. Before a logo is designed, there must be a clear definition of the concept and values of the brand as well as understanding of the consumer or target group.
Broad steps in the process include research, conceptualization, investigation of alternative candidates, refinement of a chosen design, testing across products, and finally adoption and production of the chosen mark.
Color is a key element in designing a logo and plays an important role in brand differentiation. Colors can have immense consequences on our moods. They are remarkably dominant to the point that they can manipulate perspectives, emotions, and reactions.
The importance of color in this context is due to the mechanics of human visual perception wherein color and contrast play critical roles in visual detail detection.