Post by Jeannie Kuizon: The advent of e-commerce has revolutionised the way we do business. Today, the whole e-commerce industry is growing astronomically, with more and more entrepreneurs entering the world of online retail to sell their products and services.
The competition among electronic commerce companies, needless to say, has become even more intense, with more and more e-commerce stores opening up with each passing day. You may need to make some tweaks to your e-commerce strategy for the continued success of your e-commerce business. Here are some tips that might help you in that regard.
We’re already at the point where e-commerce site owners can no longer ignore mobile users. They are now, without doubt, a force to be reckoned with. After all, they have long outnumbered desktop users, and that gap will likely widen over the next few years.
There’s also the fact that nearly all mobile users use their smartphones and tablets for their online shopping needs, and you are missing a lot if your e-commerce platform is not mobile responsive.
To give you an idea what you would be missing without a responsive e-commerce site, mobile-influenced offline spending has already gone beyond the $1 trillion mark. Most businesses would be happy to get even the tiniest piece of that pie, and it would be in their best interest to make their website appeal to mobile users. That goes for your business as well.
The fact that mobile users can be engaged into making a purchase via their mobile device anytime and anywhere makes going responsive crucial in the growth of e-commerce, and it’s something you definitely wouldn’t want to miss out on.
Make your e-commerce site sexy
Of course, we don’t mean you should pepper your e-commerce site with images of hot-looking men and women. What we’re saying is that you should make your e-commerce platform visually pleasing.
For the longest time, e-commerce sites weren’t the best-looking sites in the world. Some can even be described as boring, a trait that won’t likely attract visitors and potential customers.
Today, however, it’s becoming a trend for many online stores to transform their look into something more aesthetically viable. Some e-commerce sites today have even become downright gorgeous visually.
Work with an agency that can offer the best e-commerce design solutions for both mobile and desktop, and increase your chances of attracting more visitors who will potentially decide to grab a shopping cart on your site and fill it with your products.
Use social media
Your e-commerce marketing strategy could use social media to target audiences and drive traffic to your site.
Whatever the size of your e-commerce business, a presence on social networks like Instagram, Pinterest, eBay, and Etsy can be pretty useful, especially when there’s user-generated content in it that may include your products and brand.
User-generated content such as positive user reviews, positive shares, or images or videos of people wearing or using your products all generate good worth of mouth, and there’s plenty of them on social media platforms.
Listen to your customers
One of the biggest mistakes that an entrepreneur could make is ignoring customer feedback, online or otherwise. Some of them believe so much in their product that they just disregard whatever it is that customers have to say about it.
Even if you do have an exceptional offering, always remember that not every single customer will be satisfied with your product or service. Some will have an issue with the way you’re selling them. Customer feedback is essential because, after all, everything you’re selling is for them.
Never forget that customers have every right to have expectations of what they buy from your e-commerce store, and you must listen to what they have to say to meet those expectations. Apart from being good customer service, paying attention to and responding to customer feedback also give you insight into how you can improve every single aspect of your eCommerce business.
Make user experience great
When you’re running an e-commerce store, you understand how important it is to engage customers and drive brand loyalty. You need to connect with online shoppers, and the best way to do that is to guarantee them a great user experience whenever they’re checking out your eCommerce site.
To make shoppers’ user experience great, navigating your e-commerce site must be easy and enjoyable. It should have a fast loading time because Internet users these days have very little patience for pages that take forever to load. The content should also be simple, specific, and clear.
You can’t have shoppers spending much of their precious time trying to decipher what your page is trying to say. The same goes for your icons, which must be clearly labelled as well. Most importantly, the steps should be streamlined, with unnecessary ones completely removed for a better shopping experience.
More often than not, Hollywood has been giving artificial intelligence a bad name, from the Terminator franchise to the critically-acclaimed Ex Machina.
Nevertheless, A.I. is already all around us, without most of us realising it. In fact, many eCommerce brands are now employing A.I means to help them out.
Chat-bots, for example, are widely in use today, and for good reason: they do deliver better customer experience. Well-designed chat-bots are capable of responding to queries from users in real time by sending texts, texts, images, links, and audios. People sometimes profess that they’re not sure if they’re interacting with a human or a computer.
While many chat-bots can still use a lot of improvement, they have nevertheless changed customer support dramatically. With more and more brands incorporating semi-intelligent chat-bots into their digital marketing strategies, we can expect chat-bots and other forms of artificial intelligence to go into wider use in the world of e-commerce.
Check out e-commerce case studies
No matter how good your product is, you will still need a certain amount of expertise as well as remarkable customer service to help your business achieve sustainable growth. If you believe that your setup is already good as it is, just keep in mind that there will always be room for improvement.
For always, your e-commerce business will have to discover, in the midst of stiff competition, various ways of driving traffic to the site, attracting and retaining customers, and of course, boosting their conversion rate.
Considering that countless other eCommerce companies have come before yours, there is nothing wrong with learning a trick or two from them, particularly those who have conducted case studies that eventually helped them increase their sales.
Studying detailed case studies will show you how, for instance, an eCommerce company that sells craft beers increased its revenues by 34% percent through content marketing. You’ll also learn how a company selling scented, soy-based candles grew their product page conversion rate by 13% using referrals and social media.
Case studies, indeed, can offer you endless possibilities.
The tips above are by no means the only things you can do to improve your e-commerce strategy, but they are good places to start. E-commerce, like everything else online, is an ever-evolving field, and you would do well to make tweaks and experimenting with new methods and tools to keep up.