SEO is truly a powerful tool that can enable you to claw your way out of unemployment.
Creating Your Personal Online Brand
The first way you can use SEO to your advantage is by making it a tool to find another job. SEO can help you look for better opportunities as well as enable the opportunities to come to your doorstep. Here are 5 ways in which you can leverage the best SEO practices to create your personal online brand.
- Creating Your Own Website
Purchasing and hosting a website is extremely easy today. You can host a free website/blog on the WordPress and other similar platforms. However, if you wish to for more advanced control and host a website with complete authority, you can do so at a small price tag. Hosting your own website does not take more than a few dollars per month today. Today we have nearly 2 billion websites on the internet. However, less than 200 million of these are active. (Source)
Several website hosting service providers allow you to customise your own website within a week. These service providers have drag and drop interfaces for their website builders for the novice web developers. If you have core web development and coding skills, you can leverage them further to create a fully customised website. You can get the attention of recruiters by creating a website with a domain name in one of the following formats.
Once you have created a website with this format, upload your CV on it. You can also write a brief description of yourself that can intrigue the recruiters. Now, whenever a recruiter searches for your name he/she will come across your website. You can always hire a professional web developer and a content developer to create the website for you at a later stage.
- Writing a Blog
You can strengthen your online identity further by writing a blog. You can freely express your thoughts on the blog and make become popular on the internet. By following some key SEO practices, your blog can easily get a rank on the first few pages of the search engines. If you are writing a blog for fun, it is better to maintain an anonymous identity. However, if you are trying to jump start your career, you need to own the blog with your name.
Make sure that you understand that everything you write on the blog will become a part of the internet in one way or the other. Even if you completely delete the blog, it will still exist on the internet. So, it is extremely important that you maintain a diplomatic and politically correct social identity on the blog. Recruiters may misunderstand your strong one-sided opinions of a heated political debate completely and assess your resume based on this fact.
If your blog has gained enough traction, you can mention a link for that in your resume before sending it to potential recruiters. It is a good idea to stay away from controversial topics for the professional blog.
- Creating SEO-Friendly Social Posts
Today, social media and internet give us the potential to reach the decision-makers of the world’s top-tier firms within seconds. We have access to limitless information on the internet at the tip of our fingers. Every individual now has the potential to create viral posts and gain popularity on the internet within a few minutes. By creating SEO-friendly posts on a viral topic, you can easily catch the attention of the recruiters from your dream firm. In case, you aren’t able to do it organically, you can always use social media platforms like LinkedIn to send them a direct message.
Sending a direct message to the recruiters is encouraged as long as you can maintain a professional approach to it. On the other hand, if you send a childish/offensive message, you can completely ruin your reputation. Make connections on LinkedIn and post relevant content to get the attention of these powerful people. Engage regularly with their posts by sharing, liking, or commenting on them. As of September 2018, LinkedIn has over 260 million active users. You can easily grab the attention of your target audience with the use of SEO-friendly posts. (Source)
- Connecting with Similar-Minded People
Sometimes, grabbing the direct attention of a recruiter might not do the trick. You might want to leverage your other contacts in the industry by connecting with like-minded people. Before going for an interview, make sure that you are connected with at least a few people from the company. Sometimes, these people can give you great insights on how to crack the interview. They may also reveal some good pointers on how the company works so that you can stay prepared for questions by the recruiters.