Are you using social media tips to boost your business? 

Are you getting the expected results? 

Just looking for something to get you started?

In this day and age, if you are not using social media for your business, you have been left behind. You need to take advantage of platforms such as Twitter, Facebook and LinkedIn to boost your business. 

However, social media can only boost your business if you use it correctly. For instance, you need to understand the nuances of each platform and the audiences before you start using it. 

Next, you need to develop and implement the best strategy to guarantee effective results. Here’s what you need to know about using social media to boost your business. 

1. Understand Your Audience 

It’s very easy to overlook this part but it’s very critical for your social media success. Social media is very diverse and broad. 

Besides the common social media platforms such as 

Also, don’t forget about the websites and forums where you can engage and interact with users. Even large companies with a lot of resources have a hard time keeping up with these platforms. It’s quite overwhelming. 

Well, you can’t use all the platforms. Rather you should focus on those that connect with your target audience. That’s why you need to understand your audience first.

The professionals at Cheaper Trees provide an example of putting customer needs first and have used social media to generate leads as a result. They say that “we don’t try and appear any differently on social media, we stick to who we are. Our customer base knows who we are, so making sure that we understand them and they understand us is very important to us.”

2. Talk To Your Audience 

Don’t use social media to talk at your audience, rather you need to use it to talk with them. Basically, you need to know how to engage with your audience. You need to humanize your brand to avoid appearing like a robot. 

Social media requires interaction and that’s why it’s important for marketing purposes. 

By talking with your audience, you can get them to talk about your company. You need to capture their attention and generate conversations. People appreciate it when a business responds to them directly and it’s easier to do it with social media. Find the time and resources to do this effortlessly. 

man laying in hammock looking at instagram

3. Admit To Your Mistakes

Businesses have a hard time admitting a mistake. It becomes tougher to admit mistakes on social media. Well, you should start admitting to mistakes if you want to be successful on social media. Note that, it’s very easy to make a mistake when you are marketing your business using social media.

For instance, employees might post at the wrong time, mix up personal and business accounts or be inadvertently insensitive. 

It’s quite common for some of these mistakes to go unnoticed. If you try erasing the mistake, it will make things worse. Here are a few ways to recover if you make such mistakes. 

  • Acknowledge the mistakes directly. A well-crafted and thoughtful response is much better than a knee-jerk reaction. Take the extra time to come up with a carefully-worded and measured response. 
  • Don’t try to hide the mistake. If you act like the mistake didn’t happen at all, you will make things worse. Rather, you should own the mistake and accept that it happened.
  • Don’t shouldn’t push back. If you choose to debate the mistake, you will make it fresh in your audience’s mind. It could alienate members of the community. 
  • You need to be sincere. You should apologise and inform the audience that you regret your actions. It’s a way to show everyone that you are responsible and care about your clients. Also, they will know that you actually empathise with their feelings. 

4. Be Active 

If you have identified the best social media platform to reach your audience on social media, you need to post regularly and frequently. If you are lazy, you will lose a lot of followers and take time to find new ones. 

Make sure you don’t have a lazy commitment to social media if you want to succeed.

Wedding celebrant Jermaine Clarke explains that “when I first started posting on social media, I was inconsistent with it. After a few posts, I stopped because I wasn’t getting much interaction. But after I tried again and started posting my photos consistently, and started advertising through social media, the interactions slowly grew. I learnt that I’m not just going to randomly get interactions over night, it’s a process of consistency.”

You need to know how to humanise your brand if you want to guarantee company success. You can achieve this through active and personal involvement. 

You need to create a strong emotional bond with your audience and create strong relationships. As a result, you can count on a powerful base of brand advocates. 

4 people holding various social media signs

5. Respond To Negative Feedback 

Negative feedback doesn’t necessarily mean a negative image for your business. If you ignore it, then it will become messy. If you want to handle negative feedback, you need to know how to respond appropriately and quickly. 

When responding, you need to acknowledge the problem instead of denying it. 

Make sure there is an actionable response such as providing your phone number or leaving your contact information. If you provide the customer with a way to resolve the situation, you will show everyone else that your company cares, responds fast and is always working to correct the problem.

For the beauticians at Ink Cosmetica a social faux pas can actually become an opportunity. They explain that “negative feedback is an opportunity to learn and grow. Whether it be a photo that was a bit blurry or you didn’t format a post correctly, at the end of the day, negative feedback will almost likely always lead into a change that benefits yourself and your consumer.” 

Creating a social media account is easy but you need to know how to use it properly for the best results for your business marketing needs!

If you want to find out more about growing your audience in social media, check out Zaaax.