A recent survey revealed that over 75% of users judge a company’s credibility based on visual factors alone. Just imagine what will happen when prospective customers come across an outdated web design! What will they think about the company?
Marketing Analyst from Maxfunding, Shane Perry says, “The prospective customer may doubt the legitimacy of the business, question the products and services of the company, or even look at the website of a competitor for a better solution. The latest research shows that 94% of user’s first impressions of healthcare websites were related to the design of the website. The importance of your web design cannot and shouldn’t be underestimated.”
This article highlights five reasons why web design is so important.
1. It’s The First Impression
38% of users will stop browsing your website if the content and layout of the website is unattractive. Poor web design can hurt your credibility and drive away potential customers. Prospective customers prefer to view content on well-designed websites. In case you have a poor web design, you will lose more than 33% of your consumers in the process.
2. Web Design Helps Your SEO Strategy
Your website design will influence how content is published on your site. It will also affect how search engine robots crawl and index your site. Messing up with this means your on-page SEO isn’t up-to-date. You will find it difficult to rank your website under such circumstances.
Certain web design elements can directly affect the search engine optimization process. If you are not familiar with how web design works, you may not understand the importance of it. In fact, your design code needs to be SEO-friendly at all times. The best way to implement proper web design practices is to work with a good web design agency that knows what they are doing.
3. Web Design Sets The Impression For Customer Service
Prospective customers can judge how you will treat them by looking at your website. The design of your website will give them insight into how you view your audience. Not putting enough effort into your web design is similar to not putting an effort to assist the customer.
The design will help the visitor to easily find what they want. The latest research shows that over 86% of website visitors want to see product information, over 65% are looking for contact information, and over 52% want to see the About Page of the website.
Your website plays the role of a customer service representative. If the site is modern and inviting, the audience feels more welcome. The design of your website should give the impression that you are open and welcoming at all times.
4. Your Competition Is Already Doing It
This is a big reason to improve your web design. In fact, your competition is already utilising advanced web design to attract highly targeted clients to their business. If you want to remain competitive in the industry, you should consider improving the design of your website. If your design is old and outdated, the competition will definitely outrank you and earn more revenue.
The design of your website is a good opportunity to stand out from the rest of your competition. You may have the same service with similar pricing when competing with other businesses. But the one thing that will make your company stand out is the web design.
It is also proven by the latest market research report that there is a steady growth of the web design industry in Australia, having a growth rate of 2.6. This proves the expanding interest of companies in investing in their site’s overall appearance.
5. It Creates Consistency
When you want to attract new leads for your company, you need to promote your brand. Your audience should be familiar with your brand so that they would think of you when they need a certain product or service. Good web design will create consistency across your web page. That’s why it is so important to take your small business to the next level.
Your site should have the same style, fonts, and layout across all the pages. A different design on every page will make your site look unprofessional. If this is the case, it can be challenging to build your brand because the audience won’t know the elements associated with it.
Consistency helps retain prospective customers on your page longer and give more strength to your brand identity.
As they say, first impressions last!
Make sure that impression brings out the best in your company.
That is why ZAAAX Design is here to help.
One glance, one-click, more customers!
GET IN TOUCH – tel: +61 0417 700 297