If we have to go back several years or even decades ago, things for e-commerce is a lot different. It may have just begun on a Sting CD sale between two friends somewhere in 1992 as the first official online transaction on the Internet; these days, e-commerce has already become a part of our everyday lives.
These days, buying and selling on the Internet have become the new norm. These online transactions have become an integral part of our lives and thinking of a world without e-commerce is somewhat unfathomable. ECommerce sales have racked up between 1.34 to 2.84 trillion from 2014 to 2018 and expected to reach 4.88 trillion in 2021.
With the constant change in technology and the rapid growth it has experienced over the years, e-commerce is undoubtedly here to stay. It is not going anywhere soon and will continue to evade in the coming years. As it continues to take the world by storm, competition has become another story to deal with in the eCommerce industry. It has also grown throughout the years, and it has kept e-commerce marketers on the edge of their seats.
With this, every e-commerce marketer should know that knowing the trends every year and for the coming years is an essential factor to rise above the competition and be not left behind in the competitive pit. So what are the trends you need to know this 2020?
Here are some of the trends that you should keep in mind this year.
Mobile Shopping Still on The Rise
We have seen how mobile technology has changed the landscape of the way people connect to the Internet. A lot of people have started ditching their desktop computers and laptops to rely entirely on their mobile phones.
Mobile technology has dramatically impacted eCommerce as more and more people are now doing online shopping on their mobile phones and devices. This year, it will continue to grow big, and sales in eCommerce through mobile devices will rise to 73% by the end of 2021.
With this, you must leverage this trend by optimizing your website and your online store to be mobile-friendly. Also incorporating the latest trends in mobile phone marketing, like using progressive web apps (PWA) and e-wallets, can help you give an edge against competitors.
Voice Shopping Is Growing
One of the emerging trends on the Internet today is voice search. It has been booming immensely in recent years and has even become a household thing with voice-activated smart speakers. According to studies, 55% of smart-homes owners will do their online shopping through these devices this year.
As a marketer, note that voice shopping is a non-visual experience, and shoppers will have to use a verbal description of what they need. To leverage on this successfully, optimizing your website and all of its contents for voice-search SEO is a must.
Augmented Reality Has Taken Its Place
After the world has become acquainted with Augmented Reality when Pokémon Go has made a breakthrough, some brands have followed suit. One of the well-known brands that have started to adopt this trend back in 2017 is the Scandinavian furniture maker, IKEA. IKEA has launched IKEA Place that allowed customers to customers to visualize IKEA items in their respective homes before making any purchases.
With this innovation, customers’ behaviour toward online shopping and eCommerce, in general, will be significantly influenced. Experts are expecting that this trend will continue to grow and develop in the coming years with not only big companies leveraging on it but businesses of all sizes as well.
Ecommerce and social media have always shared a special relationship. As technology continues to evolve, this relationship has continued to flourish as well. The number of social media users have grown big and have become an avenue for many businesses not only to build their brand and promote their products but also to augment sales conversion.
Social media powerhouses like Facebook and Instagram have already added shoppable posts in their platform, which makes it easier to convert your audience.
Artificial Intelligence in Customer Service
Customer service is a crucial part of any business, whatever its size is. It is not only used these days to address any customer concern but to rise above the competition and enhance customer engagement.
Artificial Intelligence, as integrated into customer service, will be one of the trends in eCommerce that marketers should lookout this year. It will range from the use of chatbots that will address customers’ concerns at any time of the day to automated messages sent to a targeted audience. The role of AI in eCommerce will be more influential in the coming years. It will not only involve customer service but enhance the customer experience in general.
The Impact of Personalization
Perhaps if there will be one trend talked about in general, it will be personalization. It is present in digital marketing strategies you have to do and can play a significant role in determining your business success. The personalized online experience will be the key to keep your customers and your competitors at bay.
Offering personalized content in your social media channels will also help draw potential clients that can turn into leads. Providing personalized communication through email, direct messages, and other forms of communication can enhance your bond with your existing customer.
Video Is Still King
62% of customers would watch first a video about a particular product before making any purchase. This statistic has video content become one of the most powerful types of content in 2019 with no signs of slowing down this year.
People love videos, and it is a great way to catch the attention of your audience. Video attracts engagement and influence people in their thought-buying process. No matter what type of video you use, either informative, short clip promotional, fast tutorial, or even simple product instruction, if done right, can be one of the most effective tools for your online marketing campaigns.
Emergence of Sustainability
Consumers seem to lean on brands that drive sustainability in their company. People are becoming aware of what is happening in the environment, and those brands with conscious efforts in helping the environment usually get thumb ups from many consumers.
This drive has every reason to flourish. Green consumerism, as it called, creates great influence in the purchasing decisions of many customers. For this reason, eCommerce brands need to make that their methods in terms of production and promotion are environment friendly and adhere to the call of saving the planet through the implementation of sustainable practices.
Technology is always evolving, and it continues to create an impact on consumer behaviour. Knowing the latest eCommerce trend can still give an advantage and a step ahead of your competition. As the year progresses and the new era is just starting, we can expect a lot of trends to pop up that can help you in your business.
Learn about these trends, and if you think you can utilize it to grow your brand, then go ahead and use it. Keep in mind that to succeed in this fast-changing eCommerce world, you have to be always on the loop, evolve alongside it, and learn to take advantage of emerging trends.