TikTok For Business – A Definitive Guide

Published On: December 2nd, 2022Categories: Social Media932 words4.7 min read

Article post by Daisy Smith

There is no denying that, over time TikTok has gained immense popularity. So much so that brands are now using the platform to promote their products online. As a matter of fact, they also prefer to embed TikTok widget on their website.

A TikTok widget on website helps business owners to secure social proof, but more importantly it helps them to seem approachable to their target audience.

In 2020, a huge brand like Elf Cosmetics commissioned a song especially for a TikTok campaign. The brand initially worked with few influencers of the platform and later on the campaign took off the platform. The current count at the time of this posting is over 3.8 billion such is the power of TikTok.

So, brands – TAKE NOTES!

In this blog we are talking about five efficient ways using which you can also drive meaningful traffic to your business and boost your conversion rates.

5 Productive Ways to Use TikTok for Your Small Business in 2023

Using TikTok to boost your small business can be confusing. The first question that comes in one’s mind is how to even start? We have come up with some of the finest TikTok marketing ideas that will help you ace your business goals.

1. Be Authentic on TikTok

If you want to get viral on TikTok in 2023, you have to be authentic to your audience. Being authentic to your audience is going to bring you honest business relationships. One of the best ways to do this is to not push sales. Think of your TikTok account as more of a fun activity. Think of the creative elements of your brand and the ways you can express through your TikTok content.

Know that the better you know your customers, the better content you will create. And your potential customers would not resist sharing.

2. Optimize Your TikTok Account

Where you have a social media presence, know that it is your digital storefront. So, you have to make conscious decisions to make it presentable on the platform. More than that, it also has to be well optimized. It should define all what’s and how’s of your business. For example, you have to write your bio very neatly. With just 80 characters, you have to talk about your business with CTA.

Your TikTok account also helps you showcase one link. You can use this feature to navigate your followers to a landing page about your business or even at a product page.

3. Use Trending Hashtags

Hashtags are the key to using TikTok. It categorizes content on the platform. The trending hashtags appear on the Discover tab of the platform. This shows the most popular and widely used hashtags. The best part about using these hashtags is that they are openly accessible to everyone. No one has the control over who uses which hashtags.

You can also launch your own hashtags and invite your customers to create a video using the same. Your own hashtags will help you aggregate user generated content. And you will never run out of content for your brand in your life. This will also help you create a community for your business.

You can also peep into what type of hashtags your target audience is using and create videos around it.

4. Embed TikTok Widget on Website

Have you noticed a pattern? People love to share their TikTok content on other platforms. This helps them to be introduced to newer sets of audience. Similarly, you can showcase TikTok widget on website and promote your products or services to a wide range of audience.

A TikTok widget on a website not only helps you to make your website lively and engaging but also helps your secure social proof for your business. Since TikTok is one of the most approachable windows for the customers these days, they love to see if their favourite brand has one. When you showcase this window on website, you create a chance to build business relationships with your target customers.

5. Keep an Eye on Analytics

You want to get viral on TikTok, but you are paying no heed to the analytics? Sorry to break this down to you but this is not what a successful approach looks like. Keeping a track of your analytics will help you gain a better understanding of your audience. For example, these analytics will help you know when your target audience is active, what type of content is working for them etc.

It is important to know your audience as this will help you create appealing content for them. If a particular type of video is performing well, you can use the same recipe to create more videos in future. But make sure you don’t overdo this, as your TikTok audience might get bored of the same type of content. The more information you extract from the analytics, the more you will optimize your account and content.

In A Nutshell

The users are highly engaged on TikTok. They love to like, share, and comment on the platform. They spend a huge chunk of their time on TikTok.

As a small business owner, you can easily TikTok to put your business in front of your target audience. Remember that TikTok is all about creativity and entertainment, not a place where you ask your customers to buy your products. So, create content wisely.

We also recommend you embed TikTok on the website and add a human touch to your website. This will open doors of many opportunities for your business.

So, use the above marketing techniques and see your small business become big!

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