How to write an effective SEO titles for a service page
If you’re a service based company, you should be aiming to get your service pages ranking on Google.
This means people who are looking for your service can land directly on your service page to get the exact information they need. When they have to navigate through your homepage instead, a number of them may click elsewhere which costs you conversions.
With 93% of online experiences starting with a search engine, getting your service pages properly optimised means boosting your chance of appearing for the 9 out of 10 shoppers who go searching online.
If you’re a local business looking to stand out, consider the following exclusive tip provided by the team at Northern River Demolition. They encourage the addition of your location into the title if you’re a service based business, saying “when our clients found us, they Googled for demolition services. But we stood out because we had Brisbane in the title. So they knew straight away that we could work with them and provide a quick and simple service”.
Tips for writing a service page SEO title?
✓ Front load your main keyword
✓ Add your secondary keyword, separated with a hyphen or a vertical bar
✓ Put your brand name at the end, also separated with a style break
An example of an optimised service page title:
“Lawn Mowing In Sydney | Gardening & Lawn Maintenance | Jordans Gardens”
Why is this effective?
✓ The focus keywords are at the front
✓ The secondary keywords are afterwards, separated with a vertical bar
✓ The brand name is at the end, separated with another vertical bar