Article post by Laura Grahm
With the high number of eCommerce sites, there is increased competition in the market. So, upscaling the right strategies is vital.
To help, we have crafted the best eCommerce SEO trends and techniques to help you upscale your eCommerce site pretty effectively.
Since July 2019, when Google moved to mobile-first indexing, more traffic has been generated compared to previous years when these sites solely ran on desktop. So, you should not be surprised that we made this our first trend.
Today, more than half of internet users use mobile devices for eCommerce websites. From browsing products to making the purchase and payment, mobile friendly websites have made the process much more convenient for consumers. Therefore, it is only suitable for an eCommerce site to have good desktop and mobile sites to retain the existing customer and attract potential clients.
Your website must have a fast-loading speed, an excellent user interface, and easy navigation to keep the customer engaged and interested.
Use Video to Boost your SEO
An essential tool that eCommerce SEO services use to boost ecommerce sites is video content. Video content is more attractive and engaging than written content. In addition, customers are more likely to stay on a site because of its video content.
Enhance your User Experience (UX)
Your user experience is as important as the content you put out. After generating leads, your website must be visually appealing, engaging, and easy to navigate to tempt them to spend more time on your site. Chances are, customers will likely get familiar with your brand, remember the name, and become more engaged when they spend more time on your site.
One of the integral and best ways to enhance your user experience is by improving your page speed and site’s navigation. You can also add elements like infographics, photos, and appealing videos to improve your site experience. In the end, enhanced UX will lead to more conversions, engage more traffic, and help you turn leads into consumers.
Monitor Your Analytics
After generating leads and keeping customers on your website, you must measure how long your customers stay on your website. This is what we mean by monitoring your analytics.
Monitoring your analytics gives you an insight into what aspect of your campaign needs improvement. For instance, your analytics may find the pages where users spend the least time. When you fish them out, you can then study them to know what needs improvement on the page.
Also, monitoring your analytics helps you enhance specific metrics that serve as ranking algorithms. You can monitor analytics like conversions, impressions, dwell time, and Click-Through rate (CTR).
Secure the Site
Customers are likely to engage your content and provide their information if they trust your site. With the increasing data privacy infiltrations, you cannot downplay how essential it is to have a secure eCommerce site. A secure eCommerce site will earn you more conversions and purchases from customers. It won’t only build trust among new visitors but also help you attain loyal customers.
A secured site often has “https” in front of its website link. You can make your website safe by getting an SSL certificate.
Updating yourself on the current SEO trends is not as tough as it sounds. We have carefully highlighted influential trends you can follow to boost your eCommerce site above.
Nevertheless, do not downplay the role of an eCommerce SEO service provider in brand building. Working with a quality eCommerce SEO service provider having access to tools and knowledge that can fast-track your lead generation is always recommended. They can also help you avoid mistakes, such as keyword stuffing, bad links, and publishing irrelevant content.