With technology making websites more accessible on smartphones and other handheld devices, as well as allowing for increasingly bold and striking designs, the bar is constantly being raised in the field of web design.
In 2019, it was vital to make your website more intuitive, mobile-friendly, and quicker. Did you make those changes?
By 2020, a whole new set of expectations will arrive from consumers who vote with their clicks.
But before we cover the changes on the horizon, there is one constant that will remain extremely valuable.
Mobile-Friendly Web Designs In 2020
While it used to be important to have a desktop website that was mobile responsive, it’s now more important for your design to be mobile-first.
As far back as 2016, mobile internet usage had surpassed desktop usage. By 2017, mobile usage represented over 50% of all Internet traffic. By 2020, mobile users are expected to reach 6.1 billion.
For this reason, the ability to connect your website with this enormous market is key. Having a mobile-friendly website is no longer something that is just for Google.
To rank well you need more than technical tweaks. You need people actively engaging with your website. And the best way to do this is to create a smooth, simple and intuitive user experience.
To tick these boxes, your website has to be mobile-first.
How will mobile-friendly websites look in 2020?
Instead of having desktop designs and porting them to work well on mobile devices, designers are going to opt for mobile-first templates and designs to ensure that their mobile sites are:
the best designed
the most intuitive
the most optimised
You can also expect to see smaller and simpler websites without unnecessary graphics or other additions that reduce overall site speed.
Other strategies that will impact mobile-friendly web design in 2020 include:
installing more optimised coding specs
maximize site speed and loading times
simplified navigation pathways
consistent A/B testing
Outside of the increasing importance of responsive, mobile-friendly websites, here are 5 of the most important web design trends set to take over in 2020.
#1 – More Vlogs
One of the biggest trends set to hit 2020 is the shift to video content.
Easily consumable, available across multiple media channels, and able to speak to the fleeting interests of consumers spoilt for choice, video is definitely in.
Keep in mind, YouTube is currently the second most used search engine in the world. And millions of hours are watched on a daily basis by YouTube’s loyal audience.
Video is getting more popular by the day and will only offer more opportunities for websites who want to increase time on page, reduce bounce rates, and speak to their site visitors. For instance, Facebook reported that videos posted on their platform receive on average of 135% more organic reach than a simple post of a photo.
Likewise, 73% of online marketers have reported that video can positively impact returns on investment.
What does this actually mean for web design?
To put it in perspective, in 2020 an estimated 80% of all traffic will be made up of video content. An increasing number of web users are clamouring for video content over traditional articles and other written content.
Web design trends in the year 2020 are expected to continue to cater to specific design language and layouts that continue to place an emphasis on showcasing video. This is largely led by video content being demanded by consumers.
In fact, 43% of consumers say they want to see much more video content than they are already getting and they actually expect landing pages and other pages to have quality video content on it.
#2 – Voice User Interfaces
Another major thing that you can expect to change the landscape is the continued investment in A.I technology.
Tech companies are investing heavily into and pushing A.I assistants. This includes Siri, Google Assistant, Cortana, Alexa and more. In fact, more than 40 million homes currently have one or more smart devices in it that are powered by a voice assistant.
This trend continues to suggest that Voice User Interfaces are continuing to become increasingly popular in technology and this will eventually creep into web design trends and change the way users interact with websites and even search for information. As web designers begin to really integrate more of these voice features into their websites, we will see a lot of major changes including:
#3 – Simple Templates
Another thing expected to change is design language going back to simplicity. The fact is, having a simple/minimal designed site will help to ensure that the information is easily accessible and that it is able to be relayed through voice.
This is reinforced by the team at Maxiron Capital who believe simplicity is key to results. They explain “complex subjects can overwhelm site users. By opting for simplicity you can distill complex topics and not only increase engagement, but conversions too. In our case we opt for crisp, clean design that lets the value of the service speak for itself.”
#4 – Voice ID Logins
A.I is getting smarter by the day and it will eventually be good enough to allow for the perfect authentication of both faces and voices. Therefore, websites are likely to adopt a credential system where they can use voices for logins for better and more enhanced security.
#5 – Customer Journey Maps
Customer journey maps will help designers understand everything from unique customer needs to experiences and where they will be able to add in voice to really improve user browsing, interaction, and their overall experience.
This is displayed in a visual format of every experience your customers have with you. While the interaction between them and you may seem as simple as ‘you offer – they buy’ there is actually much more to it.
The benefits of customer journey mapping include:
you see where customers interact with your business
focusing on customer needs at varying stages in the sales funnel
showing gaps between desired customer experience and actual delivery
concentrate efforts and investment on what matters most to maximise results
Are you 2020 ready?
Technology and consumer expectations continue to evolve. So web design continues to grow rapidly to meet these changes.
Some of these wide-sweeping technological changes are expected to introduce radical changes to web design and user interfaces alike.
Not only has mobile strengthened its position as king, but the introduction and implications of AI may completely change the way people search online.
With 2020 on the horizon, time will tell just what impact these 5 trends end up having on web design.