Contrary to popular opinion, creating a website is more than just taking up a domain name and making it appeal enough to catch a visitor’s eye. While the visual appeal is vital, a good customer experience is even more important.
Businesses should keep in mind that a cleverly designed website will optimize customer conversion.
A high-quality website design can spell the difference between failure and success. Whether you are aiming to boost brand awareness, engagement, or conversions, making sure that your website has all the right ingredients can increase your chances of achieving your goals. In fact, 48% of people consider a website’s design when deciding whether a business is credible or not.
Check out the Web Design Infographic below for a visual interpretation
A well-designed website can:
Boost Search Engine Ranking (SERP) – See Web Design Infographic
The mark of a good website is ease of navigation, a simple layout, great content, and mobile optimization. All of these contribute to your visitors’ overall user experience.
When visitors enjoy exploring a website, they tend to stay longer and are readily willing to learn more about your brand. This interest can signal to search engines like Google that your website is trustworthy, giving you favourable points and increasing your chances of ranking higher in the Search Engine Results Page (SERP).
Moreover, a quality website design makes it easier for search engines to index your website and boost your SERP ranking.
Some other factors that can affect your ranking include your website’s responsiveness across a variety of devices, and its loading speed. Failing to respond or having a slow-loading site can result in visitors abandoning your website, causing Google and other search engines to penalize your website.
Being listed on the first page of search results means greater exposure to a wider reach of potential customers. After all, most people only visit the sites on the first pages of SERPs.
Increase Traffic, Leads, and Revenues – See Web Design Infographic
With a higher search engine ranking, it is possible for you to increase your website traffic and gain opportunities to convert your visitors into paying customers. More leads mean more sales.
Poorly designed websites have higher bounce rates for a number of different reasons. It might be that the page loads too slowly, prompting visitors to hit the back button and find something else.
Websites that are not optimized for mobile use can also face an increasing percentage of bounce rates. Remember, the world is progressively turning mobile.
People should be able to properly view your website on their smartphones and on any device for that matter: tablet or desktop. However, if you have a quality website design, you will be able to maximize your opportunities for conversion.
Most websites today have Call-to-Action buttons that encourage visitors to take a certain action, such as signing up for a mailing list or visiting a page.
When you make it easier for your visitors to find the information they need and navigate around your website, they will be more likely to stay and explore. They will also learn to trust you more.
Provide a Cost-Effective Marketing Platform – See Web Design Infographic
If you want an online platform where you can house information about your business and continuously attract and engage customers without breaking the bank, then having a website is the best way to go.
Unlike other online platforms, your website is your own. You will not be affected by algorithm changes and evolving policies that third-party platforms are likely to make.
Social media sites like Facebook and Instagram often implement changes and updates that can ruin your strategy, forcing you to adapt and even pay up.
Since you own your website, you are free to make the most out of it without fearing for advertising costs and algorithm updates.
Designing a quality website cannot be done overnight. It requires constant effort in order to determine what works and what doesn’t. What is certain, however, is its value to your business. It is the best way to establish a strong online presence and acquire leads. Investing in a good website design should be a top priority.