Written by John Ocampos – Published by ZAAAX Design
Everyone has a niche that they can relate better to, and it can be anything. Having a passion for a specific product or service, that can translate into a profitable online business.
A niche describes a position that is ideally suited for a person to occupy. And a market niche is a part of a broad market that has its own needs, preferences, or identity, making it different from the market-at-large.
It’s a small world
The analysis of the market and determining that particular market that would suit your business best is essential. Some people design a website to satisfy their passion for blogging. An example would be lifestyle blogs. These types of blogs do not cater to a specific niche.
The usual topics in a blog are health, food, beauty, family life, or life as a student.
But as soon as the blogger starts to monetize, they start to niche down to reach a target market or audience better. By this time, they have a working understanding of what works for them. They then adjust to serve and build their business from that standpoint.
There are many ways to design and craft a niche for your webpage. The most obvious is to choose an industry or a profession, such as schools, churches, or musicians. Another way is to select a style of work instead of a specific sector.
With your webpage, you may offer services for freelancers, digital nomads, and creative professionals. You may also partner and provide links to other websites that would be able to serve different industries.
With your webpage, you can choose to niche down even more and offer something like minimal websites for life coaches. There is also that opportunity to niche down according to what you are aiming to do. You can find a niche by offering web design services.
An Expert in your Field?
Establishing a niche may set you up as an expert in that particular field. Content that is relevant to your niche would create a market base for your business. The content may meet a need or build one depending on the purpose of writing it. Communication between you and your clients will be more comfortable and direct. Unnecessary clutter and confusion get lessened with a specific niche in mind.
Having a focused core identity for your webpage would set you apart from the rest. Though, this can also be a disadvantage, in a way, as the market is always changing and people’s preferences keep fluctuating. Be updated on the trends and issues related to your niche, but also be aware of patterns that would create opportunities for your business along the way.
One of the best ways of promotion is word of mouth. People talk. And good client reviews go a long way in business. It will not take long until you are the name to call when someone needs help or assistance in that niche.
You can then use your niche specifications for your sales pitch. In a presentation or a project proposal, having that specific niche creates an opportunity for your particular expertise in that field. And if you are a particular expert in an area, you may charge more for your services.
How do I do it?
The most basic way of choosing your niche is to first look at yourself. Take an in-depth look at your interests and skills from your entire life. The idea is to see things that you have a connection with and truly enjoy.
Then take a good look at your clients for some inspiration. Ask the following questions, and it may produce ideas to expound more in detail.
- Did this customer get to know my business through word of mouth?
- Did your clients understand your style?
- Was it easy to work with these clients?
- Did your client pay?
- Do you feel comfortable with this niche?
After you have decided on your niche, you will need to design your webpage to communicate your ideas to your target market. Your webpage may contain eCommerce stores and apps that serve a purpose to the niche.
Integrate SEO in building a strong presence with your website. One of the critical aspects to consider is that people can search what your business is all about. Within your niche, SEO would be an essential resource in generating traffic to your webpage. Other aspects that can make your webpage respond well to your niche has a compelling User Interface (UI) and User Experience (UX) in it.
You also need to make sure your webpage is mobile responsive to any device, as there are 67% of the world’s total population, or 5.19 billion people, are on their mobile devices. Your webpage should be mobile-friendly, easy to navigate, and understandable, to further enhance the UI/UX quality of your webpage for higher SERP rankings.
Secure your website and keep your visitors and supporters safe by being abreast of the latest trends and threats to cybersecurity. Make sure you apply security software protocol with your website regardless of what niche you belong to.
Conclusion: An Optimized Page is a Well-Designed Page
A web design that carries the heart of the business and its niche, and following best practices of webpage design and SEO, is an optimized page that will bring more of your target market in. All your efforts in designing your webpage according to your market niche will definitely pay off when your page is optimized.
Your target market finds you faster, so you can connect with them more efficiently, communicate the heart of your brand, and convert your leads into sales for the continued growth of your website.
John Ocampos is an Opera Singer by profession and a member of the Philippine Tenors. Ever since, Digital Marketing has always been his forte. He is the Founder of SEO-Guru, and the Managing Director of Tech Hacker. John is also the Strategic SEO and Influencer Marketing Manager of Softvire Australia – the leading software eCommerce company in Australia and Softvire New Zealand.