Social media users will follow you when you post content that is valuable, fresh, informative, interesting, and entertaining. Craft your content with care, post them consistently at the times your audience is most active, and avoid posting too many times per week.
Lay the focus on visual content as it is more interesting and easily understood. Along with content that gives a better perspective on solving common problems, you should post content that humanises your brand by providing interviews with staff, glimpses of candid moments, as well as peeks of what actually goes on inside your business. How-to videos are usually a great hit with users and generate plenty of real Instagram likes.