Which Branding Elements Should You Include in Your Website Design?

Published On: September 10th, 2021Categories: Web Design1092 words5.6 min read

Your Website Design

Photo by Domenico Loia on Unsplash

A company’s website is often the first point of contact for potential customers. Whether you are a small business or a large corporation, it is important that your website has an effective and professional design. A good design can help to increase conversions and generate more revenue for your company. Therefore, your website should include a number of different types of branding elements to achieve the best possible results.

Branding is important for any business, but the importance of branding elements in web design can’t be overstated. But how do you know what elements are most important? The answer to that question is not as simple as you might think. Branding is often about more than just logos and colours; it’s about creating a unique identity for your company in the minds of consumers.

With that said, in this article, we will discuss the most prominent branding elements that should be included in every website design!

#1 Large and Responsive Images

While the text is important for branding, images can be more persuasive. This is because visual imagery often triggers a stronger emotional response in the user than words alone are able to do.

Making sure your images are responsive and communicates the same brand message ensures a good UX. Moreover, it is important to use a company logo creator with logo images that are relevant and appropriate for your brand.

Since visuals attract attention, your audience can look at different images, such as pictures of the company’s products, background images, and even infographics for increased engagement.

Large, responsive, relevant, and appropriate imagery should be a key component in any website design because it can speak volumes about your company’s product or service.

#2 Unique and Large Typography

A large, unique, and readable font on the website is often enough to make a great first impression. In fact, many studies have shown that people prefer websites with clearly legible text over those with messy fonts or ones that are too small. The typeface should also be easy for users to read while scrolling through your site as well! Your choice in typography can indicate your brand’s personality, so keep that in mind when choosing your font. Typography can have a positive impact on your branding because it’s one of the elements that users remember most.

*Example: Starbucks uses a unique type of logo and custom font types to brand themselves effectively. *

Starbucks uses a unique type of logoImage: starbucks.com

Text is not only important for branding, it also helps in terms of conversions! Large text paired with descriptive sentences can help pull readers into your content or even encourage them to take certain actions.

#3 Background Videos

A study found that using videos in web design, such as background video or video overlays on the homepage, can increase customer engagement by up to 88%.

The emotions conveyed in those videos are often contagious and make for a more immersive experience. For example, if your website features an animated background pattern with a light-hearted tune, then users might become more elated. Your video should be short and not too distracting so that visitors can focus on the other elements of your website as well!

*Example: McDonald’s uses videos with happy people eating their food to convey happiness. *

Video is an important branding element in web design, whether it’s used for a background or as an overlay.

#4 Colours and Variations

The colours you choose for your website can help set the tone of a page or even create an emotional response. For example, if you want to convey a feeling of calmness, then consider using more muted colours.

The colour red can be great for conveying excitement or thrill because it’s associated with those feelings in our minds! You should also think about how the colour you choose will look on different devices and screen resolutions so that there is consistency throughout your website design. As such, it’s important to use colour wisely when designing websites and make sure they are appropriate for your brand as well so that your brand is recognizable and engaging.

*Example: Coca-Cola’s branding uses red to represent excitement. *

Overall, when designing a website, you should take advantage of the varying colours available to help convey your company’s personality as well as its message!

#5 Graphic Elements

Graphics can be an important branding element in web design. For example, logos or mascots are used to represent a company’s brand and its personality. It is essential that you use these graphics wisely! One of the best ways to effectively integrate graphic elements with your website design is by placing them in strategic places such as on social media, the homepage, or in the navigation bar.

Furthermore, logos and mascots should be customized for every project to make sure they align with your company’s needs as well as its brand strategy!

*Example: IKEA uses a blue logo on their website that matches the colours of their products. *

Overall, incorporating graphics into a website design can be helpful in conveying your company’s personality and branding message.

#6 Voice and Tone

The tone of your website speaks volumes about the company’s voice and personality. For example, a business might want to use more formal language for their website in order to seem professional or they may be looking for something more fun or animated that would appeal to children who are visiting the site!

It is essential that you carefully consider what your brand’s voice is so that you can keep it consistent throughout your website design and across other media.

*Example: The tone of Facebook’s brand is playful, so their website matches that. *

Once you’ve decided on the voice for your company’s web design, make sure to use appropriate graphics as well!


The branding elements you use on your website can set the tone for it and help convey messages about the company’s personality. They should be designed with consideration for how they’ll look on different screens and devices so that there is consistency in branding across media.

Make sure to consider what type of voice resonates with different audiences so that visitors are receptive – websites should not be distracting, but rather immersive and colours should be chosen carefully to reflect the desired tone of a page or as an emotional response.

Author Bio:

David Anderson is a business graduate with a marketing major. He specializes in communication design and has helped many brands achieve their goals in marketing communication. Now he writes for freelance clients on topics related to brand design, visual communication, and marketing.

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