Why Web Design Matters for Your Small Business

Published On: July 23rd, 2021Categories: Business, Web Design1839 words9.2 min read

The resilience of the economy was truly tested by the pandemic that began raging last year. And although this global crisis is far from over, we see businesses begin to bounce back from the losses. We even see a rise in new small businesses in the new normal coming into the market, and even Micro SaaS businesses thriving.

So now, more than ever, you need your website to represent your business and your brand as best as possible and stay relevant with your audience amid changing and challenging times.

The overall appearance of your website is crucial to your brand’s online presence. So, make sure to get it correctly. Lead nurturing also works on your bottom of the funnel leads, which is why it’s essential for your website. As such, you must stay away from websites that would result in your website visitors abandoning your site.

You should make sure your website provides a decent user experience for your audience. An excellent website design will assist your business, as well as your viewers.

If you are in the process of revamping or creating a new website, the website design is of critical importance. When it comes to web design, utility is crucial, but it shouldn’t be your primary concern.

It will cost you a lot of money, but it is in your best interest to invest in your website design. To ensure that your investment pays off, you should use designers who can meet all of your site’s essential functions and visual elements and efficiently do so.

8 Reasons Why Your Small Business Needs Web Design

The following are a few of the many reasons why a well-designed website is vital to your organisation.

1.    Business Brand

Your website is a physical expression of your company’s brand and everything that it stands for. It is one of the first things that customers notice about a company, and as such, it should be one of the first things that you notice while getting to know a company.

It is your brand identity that is represented by the overall look and feel of your website. Colours, fonts, pictures, and other design elements all contribute to this impression.

Keep in mind that you must choose your parts with care and ensure that they are consistent throughout the site as you are putting together your website.

Take a look at how the company uses the distinguishing red hue on a white background to draw attention to the brand. Its two primary colours, red and white, are used extensively throughout the company’s branding.

When people see these two distinct hues, they automatically think of the corporation as a whole.

You need the best web design tools to create stunning brand imagery that will draw audiences to your site, dwell, and convert.

2.   It is the First Thing that People Notice About You.

When a member of your target audience views your website, it serves as their initial impression of your company. They will form an opinion about your company in a matter of seconds.

You want to make a positive impression on your audience in the initial few seconds of your presentation.

Immediately after seeing your website, your audience will form an unfavourable opinion of your company since it is unpleasant or obsolete. They will not find your website appealing, and as a result, they will leave your page. Since they will leave your page for a competitor’s page, you will lose out on leads.

It is crucial to consider web design because it impacts how your audience perceives your business. If you make a good impression, your audiences are more likely to stay on your page and learn more about your company rather than leaving and going to a competitor’s website.

A well-designed website helps you keep your leads on your page for more extended periods. It even boosts your digital marketing campaign.

3.    You Gain the Trust of your Target Audience

It is crucial to establish trust and confidence with your target market. However, this will only occur if you make an effort to get to know your market and learn what they value.

Customers can connect with you through your marketing methods, which is a great approach to learn more about their needs and to improve your marketing strategies. By improving contact with clients, you can employ web design methods that will positively impact their perception of your company.

People do not put their trust in websites that are ugly or poorly constructed. If they discover outdated material or terrible design, they will not trust your website. Because of the lack of up-to-date designs, they may consider your website to be untrustworthy.

By making your company website appear trustworthy and inviting to site users, you will experience a boost in online traffic as well as an increase in business leads generated through site conversion.

4.    Colour Identity

If you already have some brand colours that are consistent with your logo and other components of your brand identification, you should include those colours on your website as well.

If, on the other hand, you’re starting from scratch, you can use this study to gain an understanding of colour connections.

For example, if you want your business to be associated with reliability, you should utilise the colour blue. Furthermore, if you want people to believe that your company manufactures high-quality products, the colour black can assist you in creating such a perception.

In a similar vein, you can choose your brand colours based on the associations you wish to create with your company.

Colours can then be chosen based on their ability to elicit specific emotions or thoughts in people. For example, blue is the most connected colour with trust, whereas black is the most associated with quality.

5.    It helps with your SEO Strategy.

Several web design features and practices influence how you publish information on your website, influencing how search engine spiders scan and index your website.

It is one area in which you cannot afford to make a mistake. Your on-page SEO foundations must be up to par, or you will be fighting an uphill struggle for exposure from the beginning.

Some web design aspects, independent of how content is presented on your website, directly influence search engine optimisation (SEO). If you are unfamiliar with web design, it can be tough to comprehend how it works.

To put it simply, your code must be search engine optimisation (SEO) friendly.

The most effective strategy to assure good web design practices (and, as a result, search engine exposure) is to collaborate with a web design studio experienced in what they are doing.

6.    It Emphasizes the Uniqueness of your Company’s Brand

Every company needs to have a website that simply communicates the type of business and brand that it represents. When someone visits your website, they should tell immediately what your company is all about.

It is said that a picture is worth a thousand words, and this is true.

As a result, use a sufficient number of visual elements and photos to express your tale effectively. When you have a great company concept, start thinking about what graphic components you can utilise to represent your new brand as soon as you can after that.

Logos, symbols, and colour are among the most beneficial design elements—these aid in recalling the brand and the association of the brand with the sphere of activity participation.

If you have not yet specified those items, now is an excellent moment to start that process. However, if you have already done so, you should incorporate them into your web design.

To put it another way, a website should serve as a representation of a company.

7.    Representation of the Layout

Remember to make your layout clean and straightforward and design it to focus the viewer’s attention on the most significant elements of your document.

The number of menu options or the elements in a drop-down menu should also be set depending on the preferences of your target audience. You can experiment with a few alternative layouts and conduct split testing to determine which one works best with your target audience the most effectively.

An excellent illustration of cluttered website design and how it negatively impacts usability is displayed in the following image. The website is complicated to navigate, and the lack of a grid design causes it to appear cluttered and disorganised.

Now, let’s compare it to another website with a more aesthetically pleasing layout to see how it could have been arranged differently. Even though this website is also focused on products and services, the various web parts have been nicely organised.

The usage of a grid format helps to organise the information on the page further.

8.    It Establishes Consistency and Professionalism

When it comes to generating new or more leads for your organisation, the first step is to establish your company’s brand recognition. Building your brand will help your target audience become more familiar with your company.

When they are ready to convert, they will choose you as their conversion partner. Utilising web designs available online is vital since it aids in creating uniformity across all of your web pages.

All of the pages on your site must be designed with the same colours, layouts, and fonts in mind. With a different design on each page, your website will appear unprofessional and disorganised.

Furthermore, it will make it more difficult to establish brand recognition because your target audience will be unsure of what they should identify your brand with.

Visitors will leave your website searching for one that appears more appealing and professional because of a lack of consistency on your page layout and design. Consistency will assist you in keeping leads on your website for a more extended period and familiarising them with your company.

In the long run, by optimising your website for this critical element, you will generate more company leads and online conversions than you would otherwise


These are some of the reasons why website design is so important, especially to your digital marketing strategy. Saving a couple of dollars on your website design now will end up costing you tens of thousands of dollars in lost revenue in the long run.

However, the first impression that potential clients or visitors get of your services or product is formed on your company’s website. How they feel during the event will likely directly impact how they feel about your organisation.

A poorly designed website will not only turn away prospective clients but will also turn away favour and goodwill in the direction of your company as well. Furthermore, a well-designed website is the most critical factor in determining whether a site visitor becomes a successful “lead” or becomes a bounce rate statistic.

Mayleen Meñez

Author Bio:

Mayleen Meñez used to work in media before finding her true passion in NGO work, travelling the Philippines and Asia doing so. She homeschools 3 kids and loves reinventing Filipino dishes. She is a resident SEO writer for Softvire Australia and Softvire New Zealand.

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